Educational Technology Research and Development

, Volume 42, Issue 3, pp 11–14

A reply: Media and methods

  • Robert B. Kozma

DOI: 10.1007/BF02298091

Cite this article as:
Kozma, R.B. ETR&D (1994) 42: 11. doi:10.1007/BF02298091


Media and methods together influence learning. This article illustrates an approach to research that allows us to look at the cognitive mechanisms by which learners interact with instructional designs and use media and methods to construct understanding. It critiques Clark's (1994) replaceability challenge.

Copyright information

© the Association for Educational Communications and Technology 1994

Authors and Affiliations

  • Robert B. Kozma
    • 1
  1. 1.The Center for Technology in LearningSRI InternationalMenlo Park