, Volume 34, Issue 9-10, pp 621-636

Linking personal values to gender

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Two studies were conducted to investigate the relation between personal values and aspects of gender. Study 1 used the Rokeach Value Survey (RVS) to examine the nature of stereotypes concerning the values of the “typical man” and the “typical woman”. Results supported the hypothesis that men are viewed as more likely to endorse agentic values, such as freedom and accomplishment, whereas women are viewed as more likely to endorse communal values, such as friendship and equality. Study 2 assessed men and women's possession of stereotypic sets of masculine and feminine values, using the RVS, and examined their relation to gender-related personality traits, gender-related interests and role behaviors, and global self-perceptions of masculinity and femininity. Masculine values were found to be significantly related to socially desirable masculine traits, socially undesirable masculine traits, masculine interests and a global self-concept of masculinity. Feminine values were shown to be significantly related to socially desirable feminine traits, feminine interests, feminine role behaviors, and a global self-concept of femininity. These results suggest that gender-linked personal values merit inclusion with traits, interests, role behaviors, and global self-concepts as part of an emerging multidimensional conception of gender characteristics.

This research was funded by a grant to Richard Koestner from the Fonds Pour La Formation De Chercheurs Et L'Aide A La Recherche (FCAR-Quebec) and by the Social Science and Humanities Research Council (SSHRC-Canada). Lina Di Dio was funded by a fellowship from the Canadian-Italo Business Persons Association (CIBPA).