Archives of Sexual Behavior

, Volume 9, Issue 2, pp 115–121

Effect of filmed modeling on the self-reported frequency of masturbation

  • Elaine Heiby
  • James D. Becker

DOI: 10.1007/BF01542263

Cite this article as:
Heiby, E. & Becker, J.D. Arch Sex Behav (1980) 9: 115. doi:10.1007/BF01542263


Forty-eight female college students were asked to complete a sexual attitudes questionnaire in which a frequency of masturbation scale was embedded. Twenty-four of the women (the experimental group) then individually viewed an explicit modeling film involving female masturbation. One month later, all subjects again completed the same questionnaire. Subjects in the experimental group also completed a questionnaire evaluating aspects of the film. Results indicated that the experimental group reported a significant increase in the average monthly frequency of masturbation, as compared to the control group. This same group, however, reported that the film had no effect on sexual attitudes or behavior. The inconsistency of these results is discussed in terms of several possible hypotheses.

Key words

masturbation filmed modeling anorgasmia self-report 

Copyright information

© Plenum Publishing Corporation 1980

Authors and Affiliations

  • Elaine Heiby
    • 1
  • James D. Becker
    • 1
  1. 1.Department of PsychologyUniversity of Illinois at Chicago CircleChicagoUSA
  2. 2.DuPage County Health DepartmentSatellite FacilityWestmontUSA