Political Behavior

, Volume 16, Issue 4, pp 411–435

Information and opinion change on ballot propositions


  • Shaun Bowler
    • Department of Political ScienceUC
  • Todd Donovan
    • Department of Political ScienceWestern Washington University

DOI: 10.1007/BF01498825

Cite this article as:
Bowler, S. & Donovan, T. Polit Behav (1994) 16: 411. doi:10.1007/BF01498825


This paper examines mobilization and conversion perspectives of opinion change during election campaigns. We demonstrate that opinion volatility during ballot proposition contests often reflects mobilization of awareness more than conversion of opinions. Furthermore, we find little support for the hypothesis that media spending affects opinions on the propositions examined here. An examination of other information sources suggests that many voters are able to use cues other than advertising when making decisions.

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© Plenum Publishing Corporation 1994