Alternative Lifestyles

, Volume 4, Issue 1, pp 75-89

First online:

Becoming fascinating

  • Juanne N. ClarkeAffiliated withWilfrid Laurier University

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The conservative Christian women's movements which include Fascinating Womanhood, the Total Women, and the Philosophy of Christian Womanhood are described. These three groups share the beliefs that men and women are interestingly different; that women ought to submit themselves to their husbands; and that women must keep themselves attractive and well-groomed in order to maintain their husbands' interest and affection. This article attempts to portray some of the processes through which women become involved in each of these groups. With the assistance of Kanter's model of commitment mechanisms involved in participation in communes, this article analyzes the techniques used by the Fascinating Womanhood movement to gain the commitment of new members. Many aspects of this movement are similar to meaning-seeking movements discussed by Klapp.