Marketing Letters

, Volume 3, Issue 1, pp 49–55

Effects of physical contact on customers' shopping time and behavior

Authors

  • Jacob Hornik
    • Tel Aviv University
    • University of Chicago
Article

DOI: 10.1007/BF00994080

Cite this article as:
Hornik, J. Marketing Letters (1992) 3: 49. doi:10.1007/BF00994080

Abstract

Touch is considered an important factor in various social situations. The present results show that touching customers in the store increased their shopping time, their evaluation of the store and also the amount of shopping. The findings suggest that interpersonal touch can be an important aid to salespeople and servers.

Key words

Interpersonal touchPhysical contact

Copyright information

© Kluwer Academic Publishers 1992