Journal of Business Ethics

, Volume 15, Issue 12, pp 1299–1312

Blind man's bluff: The ethics of quantity surcharges

  • Omprakash K. Gupta
  • Anna S. Rominger
Article

DOI: 10.1007/BF00411815

Cite this article as:
Gupta, O.K. & Rominger, A.S. J Bus Ethics (1996) 15: 1299. doi:10.1007/BF00411815

Abstract

Empirical evidence, including a recent field study in Northwest Indiana, indicates that supermarkets and other retail merchants frequently incorporate quantity surcharges in their product pricing strategy. Retailers impose surcharges by charging higher unit prices for products packaged in a larger quantity than smaller quantity of the same goods and brand. The purpose of this article is to examine the business ethics of such pricing strategy in light of empirical findings, existing government regulations, factors that motivate quantity surcharges and prevailing consumer perceptions.

Copyright information

© Kluwer Academic Publishers 1996

Authors and Affiliations

  • Omprakash K. Gupta
    • 1
  • Anna S. Rominger
    • 1
  1. 1.Division of Business and EconomicsIndiana University NorthwestGaryUSA