Journal of Business Ethics

, Volume 8, Issue 12, pp 963–974

MBAs' changing attitudes toward marketing dilemmas: 1981–1987

  • George M. Zinkhan
  • Michael Bisesi
  • Mary Jane Saxton
Article

DOI: 10.1007/BF00383433

Cite this article as:
Zinkhan, G.M., Bisesi, M. & Saxton, M.J. J Bus Ethics (1989) 8: 963. doi:10.1007/BF00383433

Abstract

This study investigates the reactions of 561 MBA students to ethical marketing dilemmas. An analysis is conducted across time to determine how MBA students' attitudes about ethical marketing issues have been changing over the course of the 1980s. The findings show some support for the notion that MBA students in the late 1980s are somewhat less likely to use moral idealism when resolving an ethical dilemma and more likely to justify the decision in terms of its outcomes as compared with their counterparts at the start of the decade.

Copyright information

© Kluwer Academic Publishers 1989

Authors and Affiliations

  • George M. Zinkhan
    • 1
  • Michael Bisesi
    • 1
  • Mary Jane Saxton
    • 1
  1. 1.University of HoustonHoustonU.S.A