Journal of Business Ethics

, Volume 10, Issue 4, pp 259–271

Fostering ethical marketing decisions

  • Gene R. Laczniak
  • Patrick E. Murphy
The Depaul University Workshop On Marketing Ethics

DOI: 10.1007/BF00382965

Cite this article as:
Laczniak, G.R. & Murphy, P.E. J Bus Ethics (1991) 10: 259. doi:10.1007/BF00382965


This paper begins by examining several potentially unethical recent marketing practices. Since most marketing managers face ethical dilemmas during their careers, it is essential to study the moral consequences of these decisions. A typology of ways that managers might confront ethical issues is proposed. The significant organizational, personal and societal costs emanting from unethical behavior are also discussed. Both relatively simple frameworks and more comprehensive models for evaluating ethical decisions in marketing are summarized. Finally, the fact that organizational commitment to fostering ethical marketing decisions can be accomplished by top management leadership, codes of ethics, ethics seminars/programs and ethical audits is examined.

Copyright information

© Kluwer Academic Publishers 1991

Authors and Affiliations

  • Gene R. Laczniak
    • 1
  • Patrick E. Murphy
    • 2
  1. 1.Marquette UniversityMilwaukeeUSA
  2. 2.University of Notre DameNotre DameUSA