, Volume 8, Issue 6, pp 487-491

The Business and Society course: Does it change student attitudes?

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Abstract

The purpose of this research was to determine if there is a significant difference in the attitudes of students toward situations involving ethical decisions before and after taking a course in Business and Society. A simulated before and after design was used with Clark's personal business ethics and social responsibility scale serving as the measurement instrument. The result of the study indicated that the Business and society class had no statistically significant impact on student attitudes.

William R. Wynd graduated from Michigan State University with a Ph.D. in 1969. He is a professor of Marketing Management at Eastern Washington University and has over twenty years of teaching experience. Dr. Wynd has previously published in several other academic journals and conference proceedings.
John Mager graduated with a Ph.D. in Marketing from the University of Oregon in 1986. He is currently an assistant professor of Marketing at Eastern Washington University. Dr. Mager has published in the Journal of Consumer Research as well as numerous national and international academic conferences.