Sex Roles

, Volume 28, Issue 11, pp 667–678

Evaluative expectations and the gender schema: Is failed inconsistency better?

  • Arnie Cann

DOI: 10.1007/BF00289986

Cite this article as:
Cann, A. Sex Roles (1993) 28: 667. doi:10.1007/BF00289986


Are evaluative assessments a part of the information that constitutes the gender stereotype? Two studies tested this question by presenting participants (50 female and 43 male college students, for whom English was their native language) with information that manipulated both the knowledge of gender roles and the evaluative assessments of performance in those roles. Participants tried to learn statements like “Jane is a good nurse” or “John is a bad nurse.” Memory for these relationships was then tested. Results indicated that when the person's name and the role were consistent with the gender stereotype, a positive evaluative connection made the statement easier to recall than a negative evaluative connection. However, an inconsistent name—role pairing was easier to recall when the evaluative connection was negative rather than positive. The results are interpreted as support for an evaluative bias that is part of the knowledge associated with gender differences.

Copyright information

© Plenum Publishing Corporation 1993

Authors and Affiliations

  • Arnie Cann
    • 1
  1. 1.Department of PsychologyUniversity of North Carolina at CharlotteCharlotte