Sex Roles

, Volume 9, Issue 3, pp 387–390

Goldberg revisited: What's in an author's name

  • Michele A. Paludi
  • William D. Bauer

DOI: 10.1007/BF00289673

Cite this article as:
Paludi, M.A. & Bauer, W.D. Sex Roles (1983) 9: 387. doi:10.1007/BF00289673


The present research was a replication and extension of Goldberg's 1968 study of performance evaluation. 360 college students (180 male; 180 female) were asked to evaluate an academic article in the fields of politics, psychology of women or education (judged masculine, feminine, and neutral, respectively) that was written either by a male, female, or an author whose name was initialized. Results indicated that the articles were differentially perceived and evaluated according to the name of the author. An article written by a male was evaluated more favorably than if the author was not male. Subjects' bias against women was stronger when they believed the author with the initialized name was female.

Copyright information

© Plenum Publishing Corporation 1983

Authors and Affiliations

  • Michele A. Paludi
    • 1
  • William D. Bauer
    • 2
  1. 1.Department of PsychologyKent State UniversityKent
  2. 2.University of RochesterUSA

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