, Volume 12, Issue 7-8, pp 723-729

The effect of first names on perceptions of female attractiveness

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The effect of a female's first name on subsequent judgments of her attractiveness was investigated via a Latin square design. The results indicated that the impact of a desirable or undesirable first name on attractiveness is minimal—less than 1% of the explained variance. These results appear to be a consistent extension of earlier findings on the impact of first names.