Resume evaluations and cosmetics use: When more is not better
- Cite this article as:
- Cox, C.L. & Glick, W.H. Sex Roles (1986) 14: 51. doi:10.1007/BF00287847
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Physical appearance is an integral component of self-presentation in all social situations, including that of applying for a job. This project investigated the relationship between employment evaluations of women and one aspect of their appearance under the individual's control—the use of varying degrees of cosmetics. Cosmetics use was found to be positively correlated with perceived attractiveness, femininity, and sexiness. Based on resume evaluations, however, cosmetics use had a negative effect on the expected performance of female applicants for a gender-typed (secretary) position, but no effect on the expected performance of female applicants for a nongender-typed (accountant) position. Makeup thus appears to strengthen sex role stereotypes associated with traditionally feminine jobs.