A portfolio of risk measures
- Cite this article as:
- Maccrimmon, K.R. & Wehrung, D.A. Theor Decis (1985) 19: 1. doi:10.1007/BF00134352
- 656 Downloads
A comprehensive set of sixteen measures of willingness to take risks has been developed. This set includes measures from three categories: measures from standardized risky situations having an underlying theory of risk, measures inferred from revealed choices in financial decisions, and measures derived from attitudes. A study of over 500 top-level business executives shows significant relationships within categories, but relatively little relationship across categories. Context differences, especially personal versus business situations and opportunities versus threats, underlie the responses.