Overview
- Written by a pioneer of new media research in China
- Offers a unique insight into the interaction between new and traditional media and the challenges facing new media management
- Considers new media phenomena specific to but relevant beyond China, such as new media platforms and micro blogging
Part of the book series: Sociology, Media and Journalism in China (SMJC)
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Table of contents (12 chapters)
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Front Matter
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Theoretical Foundations of New Media’s Public Opinions
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Front Matter
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Study of the Main Body of New-Media Public Opinion—Users
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Front Matter
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Study of the Objects of New-Media Public Opinion—Platforms
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Front Matter
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Hot Topics of Studies of New-Media’s Public Opinions
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Front Matter
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Empirical Studies
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Front Matter
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Countermeasures and Prospects
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Front Matter
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Back Matter
Keywords
About this book
Through quantitative research, the book also analyses new media user behavior in China, offering a ‘butterfly effect’ model for public opinion based on new media. It also shows the relevance of the sociological Matthew Effect and addresses issues such as the ‘20 million’ phenomenon and the Internet Water army (Wangluo shuijun), groups of Internet ghost-writers paid to post specific content online. Finally, it scrutinizes the the issue of mass disturbance in new media in China, researching evolutionary mechanisms and academic models of mass disturbance through a series of case studies.
Written by a leader in the field of Chinese new media, this book constitutes a valuable read to scholars of media and communications studies, and all those interested by the development and the increasing impact of new media in China.
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Social Media in China
Authors: Wenbo Kuang
Translated by: Hang Jiang, Ying Zhang, Quanli Wang, Mifen Yang
Series Title: Sociology, Media and Journalism in China
DOI: https://doi.org/10.1007/978-981-13-0914-4
Publisher: Palgrave Macmillan Singapore
eBook Packages: Literature, Cultural and Media Studies, Literature, Cultural and Media Studies (R0)
Copyright Information: China Renmin University Press 2018
Hardcover ISBN: 978-981-13-0913-7Published: 25 September 2018
Softcover ISBN: 978-981-13-4531-9Published: 03 January 2019
eBook ISBN: 978-981-13-0914-4Published: 29 August 2018
Series ISSN: 2662-7981
Series E-ISSN: 2662-799X
Edition Number: 1
Number of Pages: XXII, 293
Number of Illustrations: 27 b/w illustrations
Topics: Social Media, Media Sociology, Media and Communication