The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.

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About the authors

Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland
Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland
Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business Administration, Austria
PD Dr. Hanna Schramm-Klein, Saarland University, Germany
Prof. Prof. h.c. Dr. Bernhard Swoboda, University of Trier, Germany

Bibliographic Information

Book Title: European Retail Research
Book Subtitle: 2010 | Volume 24 Issue II
Editors: Dirk Morschett, Thomas Rudolph, Peter Schnedlitz, Hanna Schramm-Klein, Bernhard Swoboda
Series Title: European Retail Research
DOI: https://doi.org/10.1007/978-3-8349-6147-1
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
Softcover ISBN: 978-3-8349-2709-5Published: 25 November 2010
eBook ISBN: 978-3-8349-6147-1Published: 09 November 2010
Series ISSN: 1867-8785
Series E-ISSN: 2364-589X
Edition Number: 1
Number of Pages: VII, 204
Topics: Sales/Distribution, Management

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Table of contents (7 chapters)

Front Matter

The Classic Conceptualisation and Classification of Distribution Service Outputs – Time for a Revision?

Internal Marketing, Market Orientation and Organisational Performance: The Mythological Triangle in a Retail Context

Information is Useful, but Knowledge is Power! Loyalty Programmes and how they can Benefit Retailers

Modelling the Impact of 3D Authenticity and 3D Telepresence on Behavioural Intention for an Online Retailer

Integrated Retail Channels in Multichannel Retailing: Do Linkages between Retail Channels Impact Customer Loyalty?

The Retail Industry in Spain

Retailing in Italy - Players, Strategies and Trends

About this book