Overview
- New articles in economic sciences
Part of the book series: European Advertising Academy (EAA)
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Table of contents(32 chapters)
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Advertising Content, Appeals and Execution
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Corporate Responsibility, Social Issues and Advertising
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Social Media, Online and Mobile Advertising
About this book
Editors and Affiliations
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European University Viadrina Frankfurt (Oder), Frankfurt, Germany
Martin Eisend
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Bergische University Wuppertal, Wuppertal, Germany
Tobias Langner
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Universidad Autónoma de Madrid, Madrid, Spain
Shintaro Okazaki
About the editors
Martin Eisend is Professor of International Marketing at the European University Viadrina, Frankfurt (Oder), Germany.
Tobias Langner is Professor of Marketing at the Schumpeter School of Business and Economics, Bergische University Wuppertal, Germany.
Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.
Bibliographic Information
Book Title: Advances in Advertising Research (Vol. III)
Book Subtitle: Current Insights and Future Trends
Editors: Martin Eisend, Tobias Langner, Shintaro Okazaki
Series Title: European Advertising Academy
DOI: https://doi.org/10.1007/978-3-8349-4291-3
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden 2012
Hardcover ISBN: 978-3-8349-4290-6
Softcover ISBN: 978-3-8349-4649-2
eBook ISBN: 978-3-8349-4291-3
Series ISSN: 2626-0328
Series E-ISSN: 2626-0336
Edition Number: 1
Number of Pages: XII, 436
Topics: Marketing