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Table of contents (35 chapters)
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Front Matter
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Modernes Marketing
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Front Matter
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Grundlagen des Marketing
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Editors and Affiliations
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Universität, Graz, Österreich
Johannes Bidlingmaier
Bibliographic Information
Book Title: Modernes Marketing — Moderner Handel
Book Subtitle: Karl Christian Behrens zum 65. Geburtstag
Editors: Johannes Bidlingmaier
Series Title: Studienreihe Betrieb und Markt
DOI: https://doi.org/10.1007/978-3-663-02082-0
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1972
Hardcover ISBN: 978-3-409-32582-0Due: 01 January 1972
Softcover ISBN: 978-3-663-02083-7Published: 12 August 2013
eBook ISBN: 978-3-663-02082-0Published: 17 April 2013
Edition Number: 1
Number of Pages: 579
Topics: Business and Management, general