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Table of contents (6 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Ingolstadt, Germany
Silke Scheutzow
About the author
Bibliographic Information
Book Title: Kundenbindung durch Kundenintegration auf Industriegütermärkten
Authors: Silke Scheutzow
DOI: https://doi.org/10.1007/978-3-658-15529-2
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2017
Softcover ISBN: 978-3-658-15528-5Published: 20 September 2016
eBook ISBN: 978-3-658-15529-2Published: 06 September 2016
Edition Number: 1
Number of Pages: XXIII, 476
Number of Illustrations: 49 b/w illustrations
Topics: Marketing, Organization, Sales/Distribution