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When Luxury Meets Art

Forms of Collaboration between Luxury Brands and the Arts

  • Book
  • © 2014

Overview

Authors:
  1. Olga Louisa Kastner

    1. Berlin, Germany

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  • Publication in the field of economic science
  • Includes supplementary material: sn.pub/extras

Part of the book series: BestMasters (BEST)

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Table of contents (5 chapters)

  1. Front Matter

    Pages I-XI
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  2. Introduction

    • Olga Louisa Kastner
    Pages 1-5

  3. Basics

    • Olga Louisa Kastner
    Pages 7-31

  4. Attributes of Luxury Brand-Art Collaborations

    • Olga Louisa Kastner
    Pages 33-64

  5. Typology of Luxury Brand-Art Collaborations

    • Olga Louisa Kastner
    Pages 65-94

  6. Closing remarks

    • Olga Louisa Kastner
    Pages 95-100

  7. Back Matter

    Pages 101-127
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Keywords

About this book

Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases.

Authors and Affiliations

  • Berlin, Germany

    Olga Louisa Kastner

About the author

Olga Louisa Kastner, MA, studied at the Berlin School of Economics and Law. She currently works as a project manager and is responsible for developing a marketing agency’s luxury, watches and jewellery accounts.

Bibliographic Information

  • Book Title: When Luxury Meets Art

  • Book Subtitle: Forms of Collaboration between Luxury Brands and the Arts

  • Authors: Olga Louisa Kastner

  • Series Title: BestMasters

  • DOI: https://doi.org/10.1007/978-3-658-04576-0

  • Publisher: Springer Gabler Wiesbaden

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Springer Fachmedien Wiesbaden 2014

  • Softcover ISBN: 978-3-658-04575-3Published: 20 December 2013

  • eBook ISBN: 978-3-658-04576-0Published: 05 December 2013

  • Series ISSN: 2625-3577

  • Series E-ISSN: 2625-3615

  • Edition Number: 1

  • Number of Pages: XI, 127

  • Number of Illustrations: 6 b/w illustrations, 8 illustrations in colour

  • Topics: Marketing, Market Research/Competitive Intelligence

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