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  • Book
  • © 1987

Die Verarbeitung von Preisinformationen durch Konsumenten

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Part of the book series: Konsum und Verhalten (KONSUM, volume 14)

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Table of contents (7 chapters)

  1. Front Matter

    Pages I-IX
  2. Einführung

    • Christian Hay
    Pages 1-27
  3. Der Informationsverarbeitungsansatz

    • Christian Hay
    Pages 28-52
  4. Speicherung und Kodierung von Preisen

    • Christian Hay
    Pages 53-173
  5. Anhang

    • Christian Hay
    Pages 286-360
  6. Back Matter

    Pages 361-361

Authors and Affiliations

  • Frankfurt a. M., Deutschland

    Christian Hay

Bibliographic Information

  • Book Title: Die Verarbeitung von Preisinformationen durch Konsumenten

  • Authors: Christian Hay

  • Series Title: Konsum und Verhalten

  • DOI: https://doi.org/10.1007/978-3-642-48109-3

  • Publisher: Physica Heidelberg

  • eBook Packages: Springer Book Archive

  • Copyright Information: Physica-Verlag Heidelberg 1987

  • Softcover ISBN: 978-3-7908-0373-0Published: 22 May 1987

  • eBook ISBN: 978-3-642-48109-3Published: 08 March 2013

  • Series ISSN: 0176-9235

  • Edition Number: 1

  • Number of Pages: X, 362

  • Topics: Marketing

Buy it now

Buying options

eBook USD 49.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 59.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access