Incompetency and Competency Training

1. Front Matter

   Pages i-xiv

   PDF

2. Foundations for Theory and Practice of Competence and Incompetence Training

   • Arch Woodside, Rouxelle de Villiers, Roger Marshall

   Pages 1-17

3. Incompetency Training: Theory, Practice, and Remedies

   • Arch Woodside, Rouxelle de Villiers, Roger Marshall

   Pages 19-47

4. Understanding and Modeling Configural Causality

   • Arch Woodside, Rouxelle de Villiers, Roger Marshall

   Pages 49-74

5. Laboratory Experiments of Configural Modeling

   • Arch Woodside, Rouxelle de Villiers, Roger Marshall

   Pages 75-114

6. Analytics and Findings for Overall Competency

   • Arch Woodside, Rouxelle de Villiers, Roger Marshall

   Pages 115-140

7. Analytics and Findings for Competency and Confidence

   • Arch Woodside, Rouxelle de Villiers, Roger Marshall

   Pages 141-185

8. Delimiting Performance Outcomes

   • Arch Woodside, Rouxelle de Villiers, Roger Marshall

   Pages 187-209

9. Contributions to Theory, Method, and Practice

   • Arch Woodside, Rouxelle de Villiers, Roger Marshall

   Pages 211-222

10. Back Matter

    Pages 223-281

    PDF

This book covers theory and practice of competency and incompetency training. ‘Incompetency training’ includes formal and informal instruction that consciously (purposively) or unconsciously imparts knowledge, attitudes, beliefs, and behavior (including procedures) that are useless, inaccurate, misleading, and/or will lower performance outcomes of the trainee versus no training or training using alternative training methods. This book offers an early workbench model of incompetency training theory which proposes that executives and associates in firms, academia, and government organizations consciously as well as unknowingly offer incompetency training in many contexts. The evidence so far has shown that increasing trainees' vigilance and ability to recognize exposure to incompetency-training may help trainees to decrease the effectiveness (impact) of exposures to incompetency training—advancing incompetency training theory and knowledge of incompetency training practice may be necessary conditions for remedying negative outcomes that follow from trainees receiving such training. The book uses a series of laboratory experiments to elicit on tools advocated in the literature as aids in increasing incompetency and/or competency, and provides a comprehensive review of the literature on (in)competency training.

• Behavioral marketing
• Competency
• Framing issues
• Growth-share Matrix
• Incompetency training
• Placebo Control Groups
• Sensemaking

• Department of Marketing, Boston College, Chestnut Hill, USA

  Arch Woodside

• Department of Marketing, University of Waikato, Hamilton, New Zealand

  Rouxelle de Villiers

• Department of Marketing, Advertising, Retailing & Sales, Auckland University of Technology , Auckland, New Zealand

  Roger Marshall

Arch G. Woodside is Professor of Marketing, Carroll School of Management, Boston College. He is a Fellow and Member of the Royal Society of Canada, American Psychological Association, Association of Psychological Sciences, Society for Marketing Advances, International Academy for the Study of Tourism, Global Information and Knowledge Academy. He is a recipient (2013) of an Honorary Doctorate Degree, University of Montreal. He is the Editor-in-Chief, Journal of Business Research.

Rouxelle de Villiers, Rouxelle completed doctoral research about the development of decision competencies in managerial students and business executives. Combining her postgraduate studies in marketing and her years of experience in management and executive development, Rouxelle is interested in what teaching methods and decision support aids will result in greater levels of decision competency in students and practitioners. She is the recipient of the Top Faculty Teaching University–Wide Award, Auckland University of Technology for 2012.

Roger Marshall, after a New Zealand business career of some twenty years, Roger read for a PhD in consumer psychology from the University of Western Australia in 1990. Since that time Dr Marshall has been actively engaged in research. Although he has published extensively - in areas such as advertising, family decision- making, personality in marketing, brand equity and retail pricing practice - his main research interests at this time are in marketing of high technology, relationship marketing and industrial buying centre dynamics. He is the Editor in Chief, Australasian Journal of Marketing.

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