Overview
- Presents a simple introduction to AHP fundamentals and applications without a sophisticated mathematical background as a pre-requisite
- Provides a quick and intuitive understanding of the AHP methodology using spreadsheet examples and explains in a step-by-step fashion how to use the method using SuperDecisions
- Offers a useful AHP guide for business executives and decision makers outside the operations research field
- Includes supplementary material: sn.pub/extras
Part of the book series: SpringerBriefs in Operations Research (BRIEFSOPERAT)
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Table of contents (10 chapters)
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Front Matter
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Advanced
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Front Matter
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Back Matter
Keywords
About this book
Authors and Affiliations
About the authors
Enrique Mu, Co-Chair of the MBA program at Carlow University, is an accomplished scholar and seasoned businessman. He holds a PhD in Business Administration with a concentration in Information Systems from the University of Pittsburgh where he is an associate of the University Center for International Studies. Prior to joining Carlow, he was dual-degree MBA/MIS program director in the Joseph M. Katz Graduate School of Business at the University of Pittsburgh, where he taught for 10 years. Prior to joining the academia, Dr. Mu was responsible for sales and marketing distribution operations in Latin America for a U.S.-based global data communication corporation. He also worked as customer support vice president and senior project manager for Comlasa Ltd., a computing solution multinational firm (later acquired by UPS Logistics) for the Latin American banking industry. There, he led several multimillion-dollar banking automation projects in Peru, Colombia, Venezuela, and Chile.In addition to his activities in the U.S., he also regularly teaches and gives business presentations in Europe and Latin America. Dr. Mu was visiting faculty in the European Business School in Germany where he taught for several years. His main areas of interest are the management of IT innovations, managerial decision making, and the interplay of politics and technology. He is also founder and editor in chief of the International Journal of the Analytic Hierarchy Process.
Milagros Pereyra-Rojas has been executive director for the Latin American Studies Association (LASA) at the University of Pittsburg since 2003. She has been a research associate at Case Western Reserve University and President of MaestroMeetings Inc. She graduated from the Weatherhead School of Management at Case Western Reserve University with a Ph.D. in Management (Designing Sustainable Systems). She also holds an M.S. in public policy and management, with a concentration on finance and informationtechnology, from Carnegie Mellon University; and an M.S. in management and technology, as well as a B.S./B.A from Carlow University, Pittsburgh, PA. She is originally from Peru where she worked as a TV journalist, having had the opportunity to meet and interview key Peruvian political figures. She also worked for La Casa de la Mujer—a non-profit organization that promotes the rights of underprivileged women. She started working for LASA as assistant director for information systems and communications in 2000. During her tenure at LASA, she has been responsible for the implementation of several technological initiatives such as on-line membership, professional searchable database, and on-line proposal submission. Pereyra was instrumental during the transfer of the Latin American Research Review (LARR) – the flagship journal of LASA from a University Press to self-publishing. She has also re-structured the organization and administrative processes which, in combination with the upgradedtechnical infrastructure, has made LASA one of the most efficient non-profit organizations of its kind.
Bibliographic Information
Book Title: Practical Decision Making
Book Subtitle: An Introduction to the Analytic Hierarchy Process (AHP) Using Super Decisions V2
Authors: Enrique Mu, Milagros Pereyra-Rojas
Series Title: SpringerBriefs in Operations Research
DOI: https://doi.org/10.1007/978-3-319-33861-3
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Author(s) 2017
Softcover ISBN: 978-3-319-33860-6Published: 23 August 2016
eBook ISBN: 978-3-319-33861-3Published: 16 August 2016
Series ISSN: 2195-0482
Series E-ISSN: 2195-0504
Edition Number: 1
Number of Pages: XIII, 111
Number of Illustrations: 52 b/w illustrations, 85 illustrations in colour
Topics: Operations Research/Decision Theory, Game Theory, Economics, Social and Behav. Sciences, Business Process Management