Advanced Design Cultures

1. Front Matter

   Pages i-ix

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2. Introduction, Theorical Aspects, Interpretative Keys

   1. Front Matter

      Pages 1-1

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   2. AdvanceDesign Points of View

      • Flaviano Celaschi

      Pages 3-17

   3. Preliminary Studies on AdvanceDesign

      • Manuela Celi

      Pages 19-36

   4. Maps and Tools for AdvanceDesign

      • Alessandro Deserti

      Pages 37-51

   5. Understanding the Past While Planning the Future: Times and Ambitions About AdvanceDesign

      • Giulio Ceppi

      Pages 53-67

   6. The Role of Humanistic Disciplines in a Pedagogy of AdvanceDesign

      • Antonella Penati

      Pages 69-85

3. Phenomenology of AdvanceDesign

   1. Front Matter

      Pages 87-87

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4. Phenomenology of AdvanceDesign

   1. Reading AdvanceDesign Practices

      • Elena Formia, Danila Zindato

      Pages 89-95

   2. Advanced Transportation Design

      • Nicola Crea

      Pages 97-107

   3. AdvanceDesign for Product

      • Raffaella Mangiarotti

      Pages 109-120

   4. AdvanceDesign in Lighting

      • Maurizio Rossi

      Pages 121-131

   5. AdvanceDesign in the Reconfiguration of Relationships Between Companies

      • Stefania Palmieri

      Pages 133-147

   6. AdvanceDesign: A Renewed Relationship Between Design and Science for the Future

      • Marinella Ferrara

      Pages 149-169

This book describes new thinking and practice in Advanced Design (ADD) – design that is not merely highly developed but anticipates the future by envisioning novel products and processes. The focus is especially on the front end of innovation and the search for solutions in complex pioneering processes using design-related tools and practices. The book opens by describing these tools, the approaches that characterize ADD and its historical dimension. Specific fields in which ADD has flourished are then examined, exploring the dynamics between research and design. The coverage ranges from transportation, lighting and electrical appliances through to business networks, technology parks and the development of ground-breaking materials. Advance Design is the name of the research group at the Politecnico di Milano (Italy’s largest technical university) of which the authors are members. It was chosen to reflect both the “advanced”, tangible dimension of design in terms of modern product development, materials and technologies and an orientation toward radical innovation through user involvement and imagination.

• Advance Design
• Advanced Design
• Complex Pioneering Processes
• Continuous Innovation
• Design Thinking
• Transportation Design

• Dipartimento di Design, Politecnico di Milano, Milano, Italy

  Manuela Celi

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