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Customer Oriented Product Design

Intelligent and Fuzzy Techniques

  • Book
  • © 2020

Overview

Editors:
  1. Cengiz Kahraman

    1. Department of Industrial Engineering, Faculty of Management, Istanbul Technical University, Macka, Turkey

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    You can also search for this editor in PubMed   Google Scholar

  2. Selcuk Cebi

    1. Department of Industrial Engineering, Faculty of Mechanical Engineering, Yildiz Technical University, Besiktas, Turkey

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    You can also search for this editor in PubMed   Google Scholar

  • Presents product development methods and their extensions to fuzzy environment in a well-structured, concise handbook style
  • Includes real-world case studies and illustrative examples of the customer-oriented product development techniques discussed
  • Can be used both as a handbook and a reference book for postgraduate engineering students, engineers, and design specialists
  • Provides intelligent and fuzzy techniques for customer-oriented product design with illustrative examples

Part of the book series: Studies in Systems, Decision and Control (SSDC, volume 279)

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Table of contents (24 chapters)

  1. Front Matter

    Pages i-xv
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  2. Introduction to Customer Oriented Product Design

    1. Front Matter

      Pages 1-1
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    2. Customer Oriented Product Design and Intelligence

      • Selcuk Cebi, Cengiz Kahraman
      Pages 3-20

  3. Customer Oriented Product Design Using Quality Function Deployment

    1. Front Matter

      Pages 21-21
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    2. Design of Noise-Canceling Earmuffs with Quality Function Deployment

      • Ulas Cinar, Omer Faruk Ugurlu, Selcuk Cebi
      Pages 23-34

    3. Improving Quality of Product and Process in the Manufacturing of Particleboard with an Integrated Quality Function Deployment Approach

      • Yildiz Kose, Emrullah Demirci
      Pages 35-55

    4. Fuzzy Quality Function Deployment Method for Smart Phone Product Design

      • Sukran Seker
      Pages 57-71

    5. An Integrated Fuzzy QFD Methodology for Customer Oriented Multifunctional Power Bank Design

      • Gülçin Büyüközkan, Merve Güler, Esin Mukul
      Pages 73-91

    6. Integration of Quality Function Deployment with IVIF-AHP and Kano Model for Customer Oriented Product Design

      • Merve Ozalp, Deniz Kucukbas, Esra Ilbahar, Selcuk Cebi
      Pages 93-106

    7. Heterogeneous Information Integrated QFD for Smart Bicycle Design

      • Gülçin Büyüközkan, Deniz Uztürk, Öykü Ilıcak
      Pages 107-132

  4. Customer Oriented Product Design Using Axiomatic Design Method

    1. Front Matter

      Pages 133-133
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    2. An Axiomatic Design Framework of Sustainable Product-Service Systems for Circular Economies

      • Alperen Bal, Sule Itir Satoglu
      Pages 135-150

    3. Developing a Customer Oriented Lean Production System Using Axiomatic Design and Fuzzy Value Stream Mapping

      • Ömer Faruk Yılmaz, Gökhan Özçelik, Fatma Betül Yeni
      Pages 151-168

    4. Website Design Using Pythagorean Fuzzy Axiomatic Design

      • Esra Ilbahar, Selcuk Cebi, Cengiz Kahraman
      Pages 169-183

  5. Customer Oriented Product Design Using Kano Model Method

    1. Front Matter

      Pages 185-185
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    2. The Kano Model in the Development of Customer Oriented Products

      • Maria Grazia Violante, Enrico Vezzetti, Francesca Nonis
      Pages 187-214

    3. Mobile Application Design by Using Modified Fuzzy Kano Model

      • Gulberk Demir, Selcuk Cebi
      Pages 215-237

    4. Classification of Laptop Design Attributes Using Fuzzy Kano Model

      • Esra Ilbahar, Selcuk Cebi, Cengiz Kahraman
      Pages 239-250

  6. Customer Oriented Product Design Using MCDM and Heuristics Algorithm

    1. Front Matter

      Pages 251-251
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    2. Application of MADM Techniques to Develop Customer Oriented Product

      • Sanjaykumar Gangurde
      Pages 253-281
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Keywords

About this book

This book offers a comprehensive reference guide to customer-oriented product design and intelligence. It provides readers with the necessary intelligent tools for designing customer-oriented products in contexts characterized by incomplete information or insufficient data, where classical product design approaches cannot be applied. The respective chapters, written by prominent researchers, explain a wealth of both basic and advanced concepts including fuzzy QFD, fuzzy FMEA, the fuzzy Kano model, fuzzy axiomatic design, fuzzy heuristics-based design, conjoint analysis-based design, and many others. To foster reader comprehension, all chapters include relevant numerical examples or case studies. Taken together, they form an excellent reference guide for researchers, lecturers, and postgraduate students pursuing research on customer-oriented product design. Moreover, by extending all the main aspects of classical customer-oriented product design to its intelligent and fuzzy counterparts, the book presents a dynamic snapshot of the field that is expected to stimulate new directions, ideas, and developments. 

Editors and Affiliations

  • Department of Industrial Engineering, Faculty of Management, Istanbul Technical University, Macka, Turkey

    Cengiz Kahraman

  • Department of Industrial Engineering, Faculty of Mechanical Engineering, Yildiz Technical University, Besiktas, Turkey

    Selcuk Cebi

About the editors

​Cengiz Kahraman is a full Professor at Industrial Engineering Department of Istanbul Technical University (ITU). His research areas are engineering economics, quality management, statistical decision making, multicriteria decision making, and fuzzy decision making. He published about 200 journal papers and about 150 conference papers. He is in the editorial boards of many international journals and edited about 10 international books from Springer and Atlantis Press. He guest-edited many special issues of international journals and organized international conferences. 

Selcuk Cebi is currently a Professor of Industrial Engineering at Yildiz Technical University. He received the degree of Ph.D. from Industrial Engineering Program of Istanbul Technical University in 2010 and the degree of MSc from Mechanical Engineering Department of Karadeniz Technical University in 2004.  His current research interests are Customer oriented product development, Decision support systems, Multiple Criteria Decision Making, and Risk Management. He achieved the publications of international journal papers more than 40 articles having over 2000 total citations with the related research topics.  

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