Overview
- Analyzes past and present communication of space research and exploration to the public and stakeholders
- Casts light on how difficult it is, in today’s multimedia world, to communicate science
- Explores what will happen in the future and how humanity will become aware of it
- Includes many illuminating case studies
Part of the book series: Space and Society (SPSO)
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Table of contents (7 chapters)
Keywords
- science communication
- communication studies
- science - public relations
- Mars exploration
- future space missions
- space missions
- astronauts on social media
- communicating science
- NASA communication
- Space science and communication
- Space exploration and social media
- space science in the media
- Media coverage of space missions
About this book
This book offers an enlightening analysis of the ways in which the communication of space explorations has evolved in response to political and social developments and the availability of new media and communication tools. Important challenges to effective communication are discussed, including the diversity of audiences, the risks associated with space missions, and continuing skepticism about the benefits of space research despite the many associated day-to-day applications. In addition, future trends in communication are examined with reference to likely trends in space exploration over the coming century. Besides space communication for the public, the need for targeted messaging to each group of stakeholders – decision makers, media, opinion leaders, the scientific community, and industry – is analyzed in detail. A series of case studies of particular space missions, both successful and unsuccessful, is presented to illustrate key issues. The book has significant implications for the communication of science in general and will be of interest to a wide audience, including space scientists, science communication professionals, people fascinated by exploration and discovery, stakeholders, and educators.
Authors and Affiliations
About the author
Having graduated from Bocconi University in Milan, Italy, Fulvio Drigani spent a good part of his career at the European Space Agency (ESA), first in the Science Programme Directorate, for which he became Head of Science Communication, then at the corporate level, as Head of ESA’s Online Communication, Social Media, Multimedia Distribution, Publications, and Corporate Branding Office. Later, he also managed the Italian Country Desk, taking care of the social media campaigns of astronauts Paolo Nespoli, Luca Parmitano, and Samantha Cristoforetti. During his career, he launched the first science communication website and the first ESA web portal, www.esa.int, and introduced social media as a communication tool of the Agency. He also introduced the present ESA corporate visual identity.
Bibliographic Information
Book Title: Communicating Space Exploration
Book Subtitle: Challenges, State of the Art and Future Trends
Authors: Fulvio Drigani
Series Title: Space and Society
DOI: https://doi.org/10.1007/978-3-030-33212-9
Publisher: Springer Cham
eBook Packages: Physics and Astronomy, Physics and Astronomy (R0)
Copyright Information: Springer Nature Switzerland AG 2020
Hardcover ISBN: 978-3-030-33211-2Published: 23 February 2020
Softcover ISBN: 978-3-030-33214-3Published: 23 February 2021
eBook ISBN: 978-3-030-33212-9Published: 22 February 2020
Series ISSN: 2199-3882
Series E-ISSN: 2199-3890
Edition Number: 1
Number of Pages: XV, 114
Number of Illustrations: 6 b/w illustrations, 43 illustrations in colour
Topics: Space Sciences (including Extraterrestrial Physics, Space Exploration and Astronautics), Communication Studies, Media and Communication, Corporate Communication/Public Relations, Online Marketing/Social Media