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  • © 2007

Clear Blogging

How People Blogging Are Changing the World and How You Can Join Them

Apress

Authors:

  • Covers how blogging can improve your job prospects, professional practice, business revenue, company reputation and the world you live in

  • Over 50 interviews with successful bloggers who are influencing products, policy makers, potential employers and millions of people and making an online reputation and real profits from blogging

  • Shows you how to apply the best practices of news gathering to build your blog’s reputation and brand

  • Light on the technology and heavy on the specific benefits of blogging

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  • Read on any device
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Table of contents (15 chapters)

  1. Front Matter

    Pages i-xxii
  2. Revolution in Progress: Please Make Noise!

    1. Front Matter

      Pages 1-1
    2. Why Blog?

      Pages 3-14
    3. Getting Started

      Pages 33-55
  3. Building Your Blog

    1. Front Matter

      Pages 57-57
  4. Secrets of Influential Bloggers

    1. Front Matter

      Pages 153-153
    2. Power Tools for Bloggers

      Pages 155-176
    3. Successful Blogging

      Pages 177-201
    4. The New Fourth Estate

      Pages 203-227
    5. Building Readership

      Pages 275-296
  5. Blogging Toward the Future

    1. Front Matter

      Pages 297-297
    2. Welcome to Your Future

      Pages 321-330

About this book

Almost overnight, blogging has become a social, political, and business force to be reckoned with. Your fellow students, workers, and competitors are joining the blogosphereand making money, influencing elections, getting hired, growing market share, and having fun—to the tune of 8,000 new bloggers a day.

Clear Blogging sets out to answer in non-technical terms what blogging has to offer, and why and how you should blog. If you've never read a blog, but you keep hearing that term on the news, Clear Blogging will show you why blogging has shaken up mainstream media, and how a blogger can end up on CNN. If you're just starting to read blogs, Clear Blogging is your native guide to the blogosphere, covering how to get the best, most interesting information with the least amount of time and effort. The main course of Clear Blogging shows what you stand to gain from blogging, and how you can go from your first post to being welcomed aboard the blogospheres A-list.

Whether you're already blogging or you're considering it, you'll want to get a copy of this book because it

  • Covers how blogging can improve your job prospects, professional practice, business revenue, company reputation, and the world you live in
  • Includes over 50 interviews with successful bloggers who are influencing products, policy makers, potential employers, and millions of the general publicall while earning an online reputation and real profits
  • Shows you how to apply the best practices of news gathering to build your blogs reputation and brand
  • Is heavy on the specific benefits of blogging and light on the technological aspects

About the author

Bob Walsh is the founder of 47Hats, a consulting firm/blog/startup dedicated to helping startups succeed, the author of Micro-ISV: From Vision to Reality, podcaster-in-chief of the Startup Success Podcast, co-moderator of the Joel on Software's Business of Software forum, and creator of StartupToDo.com, a online productivity app and community for startup and microISVs. At his company, Safari Software, Inc., Bob was a contract software developer for more than 20 years before launching, selling and ultimately selling off a Windows personal task manager commercial application. Before getting into information technology, Walsh was a reporter for several news organizations, the most worth bragging about being United Press International (UPI).

Bibliographic Information

Buy it now

Buying options

eBook USD 19.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 24.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access