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Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary

  • Book
  • © 2015

Overview

Authors:
  1. Matt Hills

    1. Aberystwyth University, UK

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Table of contents (4 chapters)

  1. Front Matter

    Pages i-viii
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  2. Introduction: Media Anniversaries — Brand, Paratext, Event … and the Hype of the Doctor

    • Matt Hills
    Pages 1-26

  3. Marketing the 50th Anniversary — Brand Management and the Cultural Value of the Doctor

    • Matt Hills
    Pages 27-55

  4. Merchandising the 50th Anniversary — Public Service Consumption in the Name of the Doctor

    • Matt Hills
    Pages 56-79

  5. Mediatizing the 50th Anniversary — Cinematic Liveness and the “Developing Art” of the Doctor

    • Matt Hills
    Pages 80-108

  6. Back Matter

    Pages 109-146
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Keywords

About this book

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

Reviews

"Hills delivers the goods again, with a superb, focused examination of Who that expands and energizes discussion of texts, paratexts, media events, marketing, merchandising, and media temporality. Doctor Who: The Unfolding Event is wonderfully nuanced, thoughtfully composed, and offers as much to those who don't know the Doctor as to those who do." - Jonathan Gray, author of Show Sold Separately: Promos, Spoilers, and Other Media Paratexts

Authors and Affiliations

  • Aberystwyth University, UK

    Matt Hills

About the author

Matt Hills is Professor of Film and TV Studies at Aberystwyth University. He is the author of five previous books, including Fan Cultures (2002), Triumph of a Time Lord (I.B. Tauris, 2010) and forthcoming from I.B. Tauris, Torchwood. Matt Hills is a regular reviewer for doctorwhonews.net, and has published widely on Doctor Who and media fandom.

Bibliographic Information

  • Book Title: Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary

  • Authors: Matt Hills

  • DOI: https://doi.org/10.1057/9781137463326

  • Publisher: Palgrave Pivot London

  • eBook Packages: Palgrave Media & Culture Collection, Literature, Cultural and Media Studies (R0)

  • Copyright Information: Matt Hills 2015

  • Hardcover ISBN: 978-1-137-46331-9Published: 20 July 2015

  • eBook ISBN: 978-1-137-46332-6Published: 22 July 2015

  • Edition Number: 1

  • Number of Pages: VIII, 146

  • Number of Illustrations: 2 b/w illustrations

  • Topics: Screen Studies, Media Studies, Marketing

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