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Kreuzer, A., Lüdi, C. Social-Media-Management bei Swiss International Air Lines – ein Erfahrungsbericht. Mark Rev St. Gallen 29, 48–53 (2012). https://doi.org/10.1365/s11621-012-0151-4
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DOI: https://doi.org/10.1365/s11621-012-0151-4