Abstract
In drought-stricken areas, water consumption has become a significant sustainability issue, as water is a vital need. Research, outside of behavior analysis, has targeted this area far more. They have used efforts such as information campaigns, social comparisons, rebates, and fines. Within behavior analysis, energy reduction has also been targeted with a focus on electricity reduction. Feedback has been highly effective. However, there is limited research, except for Geller et al. (1983; Population and Environment, 6(2), 96–112), that has evaluated feedback on reducing water consumption. With an increase in smart technology and a drought crisis throughout California, this is a call to action to revisit effective behavior analytic interventions in reducing household water consumption.
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Hoppin, K.B., Meshes, E. Saving the Water in California: a Call for Behavior Analytic Action. Behav. Soc. Iss. 31, 437–450 (2022). https://doi.org/10.1007/s42822-022-00108-z
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DOI: https://doi.org/10.1007/s42822-022-00108-z