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Exploring the Role of YouTube in Disseminating Psychoeducation

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Abstract

Objective

Social media can bridge the gap between health care and ethnic minorities over cultural barriers. This study explores the role of YouTube in delivering schizophrenia education to individuals in the USA who are also fluent in Chinese.

Methods

Three psychoeducational YouTube videos related to schizophrenia were uploaded. Data were collected for a 12-month period, and results were analyzed using descriptive statistics.

Results

The videos recorded 4935 views with a total viewing time of 35,614 min. The first-episode psychosis video had the most number of views and shares, and the longest total watch time and average view duration. The targeted age group (< 34 years old) comprised about half of the total views and had a 14.4% longer average view duration compared to the overall average.

Conclusion

YouTube is a useful tool that delivers schizophrenia education to Chinese-speaking individuals in the USA. It may also help alleviate the negative stigma regarding schizophrenia and other mental health issues.

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Acknowledgements

This study used anonymous data collected exclusively by YouTube and did not pose any risks to the participants.

Author information

Authors and Affiliations

  1. Northeast Ohio Medical University, Rootstown, OH, USA

    Nikki Hei Tong Lam

  2. Case Western Reserve University, Cleveland, OH, USA

    John Ta-Hsiang Tsiang

  3. University of California, Los Angeles, CA, USA

    Benjamin K. P. Woo

Authors
  1. Nikki Hei Tong Lam
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  2. John Ta-Hsiang Tsiang
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  3. Benjamin K. P. Woo
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Corresponding author

Correspondence to Nikki Hei Tong Lam.

Ethics declarations

A waiver for Institutional Review Board exemption was obtained through the University of California, Los Angeles (UCLA) – Human Subjects Protection Committee.

Disclosures

On behalf of all authors, the corresponding author states that there is no conflict of interest.

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Lam, N.H.T., Tsiang, J.TH. & Woo, B.K. Exploring the Role of YouTube in Disseminating Psychoeducation. Acad Psychiatry 41, 819–822 (2017). https://doi.org/10.1007/s40596-017-0835-9

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  • DOI: https://doi.org/10.1007/s40596-017-0835-9

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