Abstract
For a product, in addition to its quality, the packaging design is equally important. This paper briefly introduces color elements and packaging design and proposes to intelligently evaluate the color design of the packaging with the convolutional neural network (CNN) algorithm. Then, an example analysis was carried out on four packaging schemes of Hongshan flowering Chinese cabbage from Wuhan Chutian Hongshan Flowering Chinese Cabbage Ecological Agriculture Co., Ltd. The results showed that evaluating the color design of the packaging with the CNN algorithm had high precision and recall rate, and a high F-measure score also indicated the stable comprehensive performance of the algorithm. The analysis of the four schemes demonstrated that the evaluation results of the CNN algorithm on the color design were almost consistent with the manual evaluation results and the color design of all the schemes could reflect the brand of Hongshan flowering Chinese cabbage.
Similar content being viewed by others
Data Availability
The data in the manuscript are available from the corresponding author upon reasonable request.
References
W. Fang, Research on Design Factors and Packing Design Method of Preschool Children’s Food Packing Security. Adv. J. Food Sci. Technol. 9, 434–438 (2015)
L. Qian, Y. Xia, X. He, K. Qian, J. Wang, Electrical modeling and characterization of silicon-core coaxial through silicon vias in three-dimensional integration. IEEE T. Comp. Pack. Man. 8, 1336–1343 (2018)
K.H. Liao, The abilities of understanding spatial relations, spatial orientation, and spatial visualization affect 3D product design performance: using carton box design as an example. Int. J. Technol. Des. Ed. 27, 1–17 (2015)
S.T. Douglas, M. Al-Bassyiouni, A. Dasgupta, K. Gilman, A. Brown, Simulation of Secondary Contact to Generate Very High Accelerations. J. Electron. Packaging (2015). https://doi.org/10.1115/1.4030685
Y. Kawakami, T. Hattori, H. Matsushita, Y. Imai, H. Kawano, R.P.C.J. Automated Color Image Arrangement Method Based on Histogram Matching: - Investigation of Kansei impression between HE and HMGD . Rajapakse Kansei Eng. Int. 14, 85–93 (2015)
Y.C. Shen, W.H. Yuan, W.H. Hsu, Y.S. Chen, Color Selection in the Consideration of Color Harmony for Interior Design. Color Res. Appl. 25, 20–31 (2015)
C. Velasco, A.T. Woods, C. Spence, Evaluating the orientation of design elements in product packaging using an online orientation task. Food Qual. Prefer. 46, 151–159 (2015)
J. Park, L. Horvath, M.S. White, S. Phanthanousy, P.A. Araman, R.J. Bush, The Influence of Package Size and Flute Type of Corrugated Boxes on Load Bridging in Unit Loads. Packag. Technol. Sci. 30, 33–43 (2017)
I. Chtioui, F. Bossuyt, M. de Kok, J. Vanfleteren, M.H. Bedoui, Arbitrarily Shaped Rigid and Smart Objects Using Stretchable Interconnections. IEEE T. Comp. Pack. Man. 6, 533–544 (2016)
G.B. Decré, C. Cloonan, A touch of gloss: haptic perception of packaging and consumers’ reactions. J. Prod. Brand Manag. 28, 117–132 (2019)
S. Wang, Y. Huang, J.A. Rogers, Mechanical Designs for Inorganic Stretchable Circuits in Soft Electronics. IEEE T. Comp. Pack. Man. 5, 1201–1218 (2015)
A.K. Bhandari, A. Kumar, S. Chaudhary, G.K. Singh, A novel color image multilevel thresholding based segmentation using nature inspired optimization algorithms. Expert Syst. Appl. 63, 112–133 (2016)
A. Sirimamilla, H. Ye, Y. Wu, Phenomenological modeling of carpeted surface for drop simulation of portable electronics. J. Electron. Packaging (2019). https://doi.org/10.1115/1.4042978
G. Yuan, Q. Xie, W. Pan, Color design based on Kansei engineering and interactive genetic algorithm. Acad. J. Manuf. Eng. 15, 12–18 (2017)
D. Lee, K.N. Plataniotis, Toward a No-Reference Image Quality Assessment Using Statistics of Perceptual Color Descriptors. IEEE Trans. Image Process. 25, 3875–3889 (2016)
C. Li, J. Guo, C. Guo, Emerging from Water: Underwater Image Color Correction Based on Weakly Supervised Color Transfer. IEEE Signal Proc. Let. 25, 323–327 (2017)
Funding
The author received no specific funding for this study.
Author information
Authors and Affiliations
Corresponding author
Ethics declarations
Conflict of interest
The author declares that they do not have any conflict of interest.
Additional information
Publisher's Note
Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.
Rights and permissions
About this article
Cite this article
Bao, J. The embodiment of color elements in product packaging design. J Opt 51, 437–443 (2022). https://doi.org/10.1007/s12596-021-00772-1
Received:
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1007/s12596-021-00772-1