Skip to main content
SpringerLink
Log in

Online-Marketing systematisch steuern

  • IT & Analytics
  • Published:
Controlling & Management Review Aims and scope

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Abb. 1

Quelle: eigene Darstellung

Abb. 2

Quelle: eigene Darstellung in Anlehnung an Zerres/Litterst 2021

Abb. 3

Quelle: eigene Darstellung

Author information

Authors and Affiliations

  1. OST – Ostschweizer Fachhochschule, St. Gallen, Schweiz

    Dietmar Kremmel, Sigrid Hofer-Fischer & Franziska Weis

Authors
  1. Dietmar Kremmel
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Sigrid Hofer-Fischer
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Franziska Weis
    View author publications

    You can also search for this author in PubMed Google Scholar

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Kremmel, D., Hofer-Fischer, S. & Weis, F. Online-Marketing systematisch steuern. Control Manag Rev 66, 54–59 (2022). https://doi.org/10.1007/s12176-022-0459-0

Download citation

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s12176-022-0459-0

Search

Navigation