Abstract
The rise of the “star” author and the cult of celebrity overwhelms publishing in the same way that it has movies and professional sports. Television creates the star system, agents nurture it. Publishers must find ways of surviving it. The Internet provides a means for star authors to reach their public without the intermediation of their publisher, but it is not yet a medium in which stars are born.
This is a preview of subscription content, log in via an institution to check access.
Similar content being viewed by others
Additional information
Address for correspondence
Rights and permissions
About this article
Cite this article
Look, H. The author as star. Pub Res Q 15, 12–29 (1999). https://doi.org/10.1007/s12109-999-0008-0
Issue Date:
DOI: https://doi.org/10.1007/s12109-999-0008-0