Abstract
Many are supportive of approaches that incorporate lay citizens into policy making and risk management decisions. However, a great deal of learning must first take place about how citizen engagement for controversial topics is best accomplished. Online risk communication efforts are increasing in popularity but there is little empirical evidence accrued to demonstrate the effectiveness of such methods. The intention of our overall study is to create a powerful method for in-depth two-way communication with the public and expert communities about complex and sensitive issues at the heart of stem cell (SC) research. The fundamental objective is to raise awareness of SC science with lay citizens by fostering more holistic or “all things considered” ethical judgments. Our risk communication study demonstrates that lay citizens are both interested in, and capable of learning about, complex scientific issues provided the right tools are used to convey information and assess understanding. Our results show that it is worth the time and effort for SC researchers to continue posting podcasts and FAQ’s about their work for non-expert communities to view. In addition, despite having increased our participants’ risk perceptions about induced pluripotent stem (iPS) cell research, almost all were very supportive of this type of research in Canada by the end of the survey. In other words, participants understood that this research did in fact pose some risks and learned a great deal about both the risks and benefits of iPS cell research, and still thought this research was worthwhile to pursue.
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Notes
This study received ethical approval by the Behavioral Research Ethics Board at The University of British Columbia under the ID H10-01876.
Please see the Canadian Stem Cell Network website http://www.stemcellnetwork.ca/index.php?page=home&hl=eng
The survey was created using the N-Reasons platform developed by Dr. Peter Danielson [19].
The media article was written by a professional science journalist for an unnamed newspaper. It claimed to be reporting about a Stem Cell Ethics workshop that was held the previous day at the Sheraton Wall Street Hotel in Vancouver with a group of Canadian researchers, regulators, and bioethicists.
The survey was so popular in fact that we were unable to close the survey quickly enough and ultimately over sampled by 21 participants.
As with other Ipsos online surveys, participants in this project accumulated points that can then be exchanged on the dedicated panelists’ website for a variety of vouchers, gift cards, and/or merchandise.
The 2001 Canadian Census data was the latest national data available at the time of our study.
All statistically significant with a P value less than 0.0001 and a 95% confidence interval according to McNemar’s test for a case–control study.
In addition to an “other” category that included responses that did not fit under any of the main themes.
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Acknowledgements
The authors would like to thank all the stem cell experts and lay citizens who participated in this study as well as our colleagues Christen Rachul, Amy Zarzeczny, and Timothy Caulfield (a Collaborator on this study) at the University of Alberta’s Health Law Institute who conducted the media review. We would also like to acknowledge additional members of our research team: Liz Wilcox, James Benoit, Kalan MacRow, the Ipsos online research team, and the UBC N-Reasons survey research team (PI Peter Danielson who is also a Collaborator on this study). Lastly, we are grateful to our funders at the Canadian Stem Cell Network and those who agreed to be Policy Receptors for this study.
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The authors declare no potential conflicts of interest.
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Longstaff, H., McDonald, M. & Bailey, J. Communicating Risks and Benefits About Ethically Controversial Topics: the Case of Induced Pluripotent Stem (iPS) Cells. Stem Cell Rev and Rep 9, 388–396 (2013). https://doi.org/10.1007/s12015-012-9407-2
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DOI: https://doi.org/10.1007/s12015-012-9407-2