Abstract
Cosmetic surgery has become increasingly popular during recent years. In this study, we hypothesized that stronger parental pressure concerning appearance would be related to more cosmetic surgery acceptance in both women and men. We further expected that the link between parental attitudes toward appearance and acceptance of cosmetic surgery would be mediated by body ideal internalization and appearance-related social comparison. Participants included 277 male and female undergraduates in West Sweden (38 % men, mean age = 22.42, SD ± 2.81). Results indicated that the hypothesized relationships were generally supported for men: Multiple mediational analyses showed that both paternal and maternal pressure regarding appearance predicted men’s greater acceptance cosmetic surgery, via mediation of appearance-related social comparison. For women, hypothesized relationships were less supported: Mediational analyses confirmed only a marginal effect between paternal appearance pressure and women’s endorsement of social motives for cosmetic surgery, via appearance-related social comparison. Women were, however, more likely than men to consider cosmetic surgery. Thus, the findings point toward a role of parents, through the processes of appearance-related comparison, for young men’s cosmetic surgery acceptance. For young adult women, other sociocultural agents (e.g., media, peers) may be more important for the acceptance of cosmetic surgery.
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This work was supported by the Swedish Research Council for Health, Working Life, and Welfare (FORTE) (grant number: 2011–0553)
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Appendix
Appendix
Measure of Social Comparison
Questions that were formed for the present study to measure appearance-related social comparison (Swedish wording in brackets).
In social situations I compare my appearance/my body with others [I sociala situationer jämför jag mitt utseende/min kropp med andras]
In social situations I compare how I am dressed with how others dress [I sociala situationer jämför jag hur jag är klädd med hur andra är klädda]
I compare my appearance/my body with people I see as popular [Jag jämför mitt utseende/min kropp med personer jag uppfattar som populära]
I compare my appearance/my body with TV and movie stars [Jag jämför mitt utseende/min kropp med TV- och filmstjärnor]
I compare my appearance/my body with friends and peers [Jag jämför mitt utseende/min kropp med vänner och jämnåriga]
I compare my appearance/my body with models [Jag jämför mitt utseende/min kropp med modeller]
I compare my appearance/my body with athletes [Jag jämför mitt utseende/min kropp med idrottsmän/idrottskvinnor]
I compare my appearance/my body with people I see on the Internet [Jag jämför mitt utseende/min kropp med personer jag ser på internet
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Lunde, C., Gyberg, F. Maternal and Paternal Influences on Young Swedish Women’s and Men’s Cosmetic Surgery Acceptance. Sex Roles 74, 242–253 (2016). https://doi.org/10.1007/s11199-015-0574-x
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DOI: https://doi.org/10.1007/s11199-015-0574-x