Abstract
This research aimed to investigate the conditions under which motivational contagion occurs. Based on assimilation/contrast models in priming research, we hypothesized that motivational contagion should only occur in case of moderate distance between perceiver and model’s motivation. A first lab-study supported this hypothesis by showing that the effect of the exposure to a model presented as highly intrinsically motivated (compared to a model presented as moderately intrinsically motivated or to a not-presented model) depended on participants’ initial intrinsic motivation. While it led intrinsically motivated participants to invest more effort to learn a new activity, those who were weakly intrinsically motivated exerted less effort. A second study in a real educational context confirmed our hypothesis by showing that weakly intrinsically motivated students invested more effort during a physical education term when yoked with a peer with a moderate intrinsic motivation than when yoked a highly intrinsically motivated peer.
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Radel, R., Fournier, M., de Bressy, V. et al. You’re too much for me: Contagion of motivation depends on perceiver-model distance. Motiv Emot 39, 374–383 (2015). https://doi.org/10.1007/s11031-014-9451-0
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DOI: https://doi.org/10.1007/s11031-014-9451-0