Skip to main content

Advertisement

Log in

The changing ecology of the curriculum marketplace in the era of the Common Core State Standards

  • Published:
Journal of Educational Change Aims and scope Submit manuscript

Abstract

This manuscript explores how the changing policy context of common standards may have influenced the provision of curriculum materials in the United States. Many educational reforms do little to change the nature of classroom instruction, and prior research has argued that this constancy is, at least in part, due to the common use of instructional materials from a small set of large publishing companies (Rowan in J Educ Change 3(3–4):283–314, 2002). However, common standards have been in place in many states since 2010, creating the potential for states to create and share curricular materials with each other, as well as for new organizations to enter the curriculum marketplace. Instructional materials provide a direct link to the instructional core, and recent research demonstrates that individual teachers, schools, and districts are increasingly selecting instructional materials from a variety of online sources, including databases of open educational resources and open-access, yearlong curricula. These materials are created, curated, and/or disseminated by state education agencies, nonprofit organizations, for-profit companies, and education employees. In this essay, we describe this new context and provide several cases of the shifting landscape of supply and demand related to curriculum materials. Various configurations of organizations are taking innovative approaches to providing curriculum materials in the context of the Common Core State Standards, as well as to influencing the materials school systems adopt. Finally, we discuss the implications of this backdrop for curriculum policy and practice.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Fig. 1

Note: The dashed lines encircling “endowment-based” and “transactions with granting agencies”, and the dashed line connecting them, indicate that there is not a direct relationship between granting agencies as seekers of curriculum materials from endowment-based organizations. (Color figure online)

Fig. 2

Note: The line between curriculum suppliers and demand influencers is dotted to illustrate that though demand influencers primarily influence the behavior of curriculum demanders (indicated by a solid line), there may be an indirect feedback loop with suppliers in that suppliers may change their materials if the reviews determine the demand for their materials. The curriculum marketplace is quickly evolving, and these groups, as well as their transactional relationships, will likely continue to shift. (Color figure online)

Fig. 3

Note: Dotted lines indicate past transactional relationships; solid lines indicate current relationships. Types of organizations that are not prominent in the curriculum marketplace are denoted in gray (membership-based organizations and granting agencies). Types of curriculum suppliers that are new to the curriculum marketplace are encircled with the dotted/dashed lines (government-based and education employees). Each color denotes a particular organization: Green = LearnZillion; Brown = National Council of Teachers of English; Blue = Open Up Resources; Purple = EngageNY/UnboundEd; Red = Teachers Pay Teachers. (Color figure online)

Similar content being viewed by others

Notes

  1. According to Ujifusa’s (2017) map, the states of Arizona, Arkansas, Indiana, Louisiana, Missouri, New Jersey, New York, Oklahoma, South Carolina, Tennessee, West Virginia will rewrite or have rewritten their standards. Alaska, Nebraska, Texas, and Virginia never adopted the standards.

References

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Emily M. Hodge.

Additional information

Publisher's Note

Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Hodge, E.M., Salloum, S.J. & Benko, S.L. The changing ecology of the curriculum marketplace in the era of the Common Core State Standards. J Educ Change 20, 425–446 (2019). https://doi.org/10.1007/s10833-019-09347-1

Download citation

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s10833-019-09347-1

Keywords

Navigation