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An Assessment of Sustainability Integration and Communication in Canadian MBA Programs

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Abstract

This paper explores how sustainability has been integrated into and communicated in Canadian Master’s of Business Administration (MBA) programs. We content analyzed university, business school, and MBA program mission and values statements; communicated strategic priorities; and relevant academic calendar content, as well as sustainability rankings and select media depictions of sustainable MBA programs and practices. We explore the potential for greenwashing practices in relation to the integration of sustainability in business education. We found some evidence of a decoupling between university and/or business school mission and claims, and MBA policies and practices. We conclude with a discussion of our findings, study limitations and some relevant implications for academia.

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  1. Sobey School of Business, Saint Mary’s University, 903 Robie Street, Halifax, NS, B3H 3C3, Canada

    Cathy Driscoll, Shelley Price, Margaret McKee & Jason Nicholls

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  1. Cathy Driscoll
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  2. Shelley Price
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  3. Margaret McKee
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  4. Jason Nicholls
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Correspondence to Cathy Driscoll.

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Driscoll, C., Price, S., McKee, M. et al. An Assessment of Sustainability Integration and Communication in Canadian MBA Programs. J Acad Ethics 15, 93–114 (2017). https://doi.org/10.1007/s10805-017-9275-0

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