Abstract
We explore the legalization of the cannabis industry in the US, and point at the conflicted path through which this emerging industry has traversed. In particular, we highlight how this industry has navigated controversy to become one of the fastest growing industries in the world. The paper also offers a theoretical model that explains the role played by social movements to propel and shape early antagonism towards increasing protagonism. Evidence of the latter is seen in the form of cannabis laws passing at the state level in the US. We posit that resource mobilization and shaping effects were instrumental in laying the grounds for legalization. A detailed timeline of the legalization for over one and a half centuries (from 1840 to 2019) is also provided. Our synergistic approach integrates a historical perspective with social movement theory to address a relatively new and under examined phenomenon in the emerging US legal cannabis industry and ensuing ethical implications.
Similar content being viewed by others
References
ACLU. (n.d.). Extreme racial disparities persist in marijuana arrests. Retrieved July 29, 2020, from https://graphics.aclu.org/marijuana-arrest-report/.
ACLU. (2013). The War on Marijuana in Black and White (Rep.). Retrieved January 11, 2019, from ACLU Foundation website: https://www.aclu.org/report/report-war-marijuana-black-and-white.
ACLU. (2020). A Tale of Two Countries Racially Targeted Arrests in the Era of Marijuana Reform (Rep.). Retrieved December 22, 2020, from ACLU Foundation website: https://www.aclu.org/report/tale-two-countries-racially-targeted-arrests-era-marijuana-reform.
Aggarwal, S. K., Carter, G. T., Sullivan, M. D., ZumBrunnen, C., Morrill, R., & Mayer, J. D. (2009). Medicinal use of cannabis in the United States: Historical perspectives current trends and future directions. Journal of Opiod Management, 5(3), 153–168.
American for Safe Access—About Us. (n.d.). Retrieved November 2, 2019, from https://www.safeaccessnow.org/about_asa.
Arrest Charts. (n.d.). Retrieved October 20, 2019, from https://norml.org/library/arrest-reports/item/arrest-charts?category_id=584.
Bateson, G. (1955/1972). Steps to an ecology of mind. Ballantine
Baxter, H. (1987). System and life-world in Habermas’s “theory of communicative action.” Theory and Society, 16(1), 39–86.
Beck, U. (1997). Subpolitics: Ecology and the disintegration of institutional power. Organization & Environment, 10(1), 52–65.
Benford, R. D. (1997). An insider’s critique of the social movement framing perspective. Sociological Inquiry, 67(4), 409–430.
Benford, R. D., & Snow, D. A. (2000). Framing process and social movements: An overview and assessment. Annual Review of Sociology, 26, 611–639.
Berg, B. L., & Lune, H. (2012). Qualitative research methods for the social sciences. (8th ed.). Pearson.
Bloomberg. (2018). Marijuana legalization. Bloomberg, pp. 1–5. Retrieved December 22, 2020 from http://www.whitehouse.gov/ondcp/ondcp-factsheets/marijuana-legalization.
Boer, B. D. (2019). Gaston Bachelard’s philosophy of science: Between project and practie. Parrhesia, 31, 154–173.
Briscoe, F., & Gupta, A. (2016). Social activism in and around organizations. Academy of Management Annals, 10(1), 671–727. https://doi.org/10.1080/19416520.2016.1153261.
Burke, K. (1937). Attitudes towards history. Editorial publications.
Carlos, W. C., Sine, W. D., Lee, B. H., & Haveman, H. (2014). Gone with the wind: Industry development and the evolution of social movement influence. SSRN. https://doi.org/10.2139/ssrn.2746274.
Cascini, F., Aiello, C., & Di Tanna, G. (2012). Increasing delta-9-tetrahydrocannabinol (Δ-9-THC) content in herbal cannabis over time: Systematic review and meta-analysis. Current Drug Abuse Reviews, 5(1), 32–40. https://doi.org/10.2174/1874473711205010032.
Castells, M. (2004). Informationalism, networks, and the network society: A theoretical blueprint. The network society a cross-cultural perspective. (pp. 3–48). Edward Elgar Publishing Limited.
Cohen, P. J. (2010). Medical Marijuana 2010: It’s time to fix the regulatory vacuum. Journal of Law, Medicine and Ethics, 38(3), 654–666. https://doi.org/10.1111/j.1748-720X.2010.00519.x.
Comprehensive Drug Abuse Prevention and Control Act (CSA). (1970). 21 U.S.C. 801 et seq.
Cornelissen, J., & Werner, M. D. (2014). Putting framing in perspective: A review of framing and frame analysis across the management and organizational literature. Academy of Management Annals, 8(1), 181–235.
Controlled substances schedule. (n.d.). Retrieved April 15, 2018, from https://www.deadiversion.usdoj.gov/schedules/.
Cress, D. M., & Snow, D. A. (1996). Mobilization at the margins : Resources, benefactors, and the viability of homeless social movement organizations. American Sociological Review, 61(6), 1089–1109.
Davis, A. C. (2014). Campaign to legalize marijuana in D.C. selects new slogans for November vote. Retrieved July 27, 2020, from https://www.washingtonpost.com/local/dc-politics/campaign-to-legalize-marijuana-in-dc-selects-new-slogans-for-november-vote/2014/09/15/6e57ad3c-3af3-11e4-bdfb-de4104544a37_story.html.
Deleuze, G. (1995). Postscript on control societies. Negotiations. (pp. 177–182). Columbia University Press.
Diani, M. (1992). The concept of social movement. The Sociological Review, 40(1), 1–25.
Dioun, C. (2017). Making the medical marijuana market. The architecture of illegal markets: Towards an economic sociology of illegality in the economy. (pp. 159–176). Oxford University Press.
Dioun, C. (2018). Negotiating moral boundaries: Social movements and the strategic (RE)definition of the medical in cannabis markets. Research in the Sociology of Organizations, 56(May), 53–82. https://doi.org/10.1108/S0733-558X20180000056004.
Driver, F. (1985). Power, space, and the body: A critical assessment of Foucault’s discipline and punish. Environment and Planning D: Society and Space, 3, 425–446.
Drug Policy Alliance. (n.d.). A brief history of drug war. (n.d.). Retrieved January 2, 2019, from http://www.drugpolicy.org/issues/brief-history-drug-war.
Dufton, E. B. (2014). Just Say Know: How the Parent Movement Shaped America’s Modern War on Drugs, 1970-2000. Doctoral dissertation, The George Washington University, 2014 (pp. 1–443). Ann Arbor, MI: Proquest.
Eddy, M. (2010). Medical Marijuana : Review and Analysis of Federal and State Policies. In Congressional Research Service. Retrieved on 17 July, 2019 from https://crsreports.congress.gov/product/pdf/RL/RL33211.
Expanding Cannabis Research and Information Act. (2019). H.R. 4322, 116 Cong.
FinCEN. (2019). Marijuana Banking Update (Rep.). Retrieved May 27, 2020, from Financial Crimes Enforcement Network website: https://www.fincen.gov/sites/default/files/shared/289465%204thQ%20FY2019%20Marijuana%20Banking%20Update_Public.pdf.
Fireman, B., & Gamson, W. A. (1977). Utilitarian logic in the resource mobilization perspective. (pp. 1–60). University of Michigan.
Fletcher, R. (2010). Neoliberal environmentality: Towards a poststructuralist political ecology of the conservation debate. Conservation & Society, 8(3), 171–181.
Fligstein, N., & McAdam, D. (2011). Toward a general theory of strategic action fields. Sociological Theory, 29(1), 1–26.
Foucault, M. (1975). Discipline and punish the birth of the prison. Vintage Books, a division of Random House.
Foucault, M. (1978). The history of sexuality, vol. 1: The will to knowledge. Penguin.
Foucault, M. (1997). Ethics: Subjectivity and truth. Essential works of Michel Foucault, 1954–1984. (Vol. 1). New Press.
Freedom of Information Act Requests. (n.d.). Retrieved September 16, 2019, from https://norml.org/library/norml-freedom-of-information-requests.
Fritz, S., & Rosser, C. (2015). Historical methods. In M. Bevir & R. A. W. Rhodes (Eds.), The Routledge handbook of interpretive political science. Routledge.
Galliher, J. F., & Walker, A. (1977). The puzzle of the social origins of the marihuana tax act of 1937. Social Problems, 24, 367–376.
Gaoni, Y., & Mechoulam, R. (1964). Isolation, structure and partial synthesis of an active constituent of hashish. Journal of American Chemical Study, 86, 1646–1647. https://doi.org/10.1021/ja01062a046.
Georghallis, P. (2017). The link between social movements and corporate social initiatives: Toward a multi-level theory. Journal of Business Ethics, 142, 735–751.
Giddens, A. (1984). Elements of the theory of structuration. The constitution of society. (pp. 1–28). University of California Press.
Gill, M. M. (1991). Correcting course: Lessons from the 1970 repeal. Family against mandatory minimums. Federal Sentencing Reporter, 21, 55–67.
Goffman, E. (1974). Frame analysis. an essay on the organization of experience. North- eastern University Press.
Gordon. (2019). The ultimate guide to cannabis taxes in the United States. Retrieved January 20, 2021, from https://gordonlawltd.com/cannabis-taxes-by-states/.
Hall, S. (1980). Encoding/decoding. In S. Hall, D. Hobson, A. Lowe, & P. Wills (Eds.), Culture, media, language. (pp. 128–138). Hutchinson.
Hand, A., Blake, A., Kerrigan, P., Samuel, P., & Friedberg, J. (2016). History of medical cannabis. Journal of Pain Management, 9(4), 387–394.
Haveman, H. A., Paruchuri, S., & Rao, H. (2007). The winds of change: The progressive movement and the bureaucratization of thrift the winds of change: Movement of thrift bureaucratization. American Sociological Review, 72(1), 117–142.
Heddleston, T. R. (2012). From the Frontlines to the Bottom Line: Medical Marijuana The War on Drugs and the Drug Policy Reform Movement. Doctoral dissertation, University of California Santa Cruz, 2012 (pp. 1–360). Ann Arbor, MI: Proquest.
Hiatt, S. R., Sine, W. D., & Tolbert, P. S. (2009). From Pabst to Pepsi: The deinstitutionalization of social practices and the creation of entrepreneurial opportunities. Administrative Science Quarterly, 54(4), 635–667. https://doi.org/10.2189/asqu.2009.54.4.635.
Holzer, B., & Sorensen, M. P. (2003). Rethinking subpolitics beyond the ‘iron cage’ of modern politics? Theory, Culture & Society, 20(2), 79–102.
Hsu, G., Koçak, Ö., & Kovács, B. (2018). Co-opt or coexist? A study of medical cannabis dispensaries’ identity-based responses to recreational-use legalization in Colorado and Washington. Organization Science, 29(1), 172–190. https://doi.org/10.1287/orsc.2017.1167.
Hsu, G., Kovács, B., & Koçak, Ö. (2019). Experientially diverse customers and organizational adaptation in changing demand landscapes: A study of US cannabis markets, 2014–2016. Strategic Management Journal, 40(13), 2214–2241. https://doi.org/10.1002/smj.3078.
Jeffrey, R. (2017). A brief history of cannabis legalization throughout the U.S and around the world. Medical Marijuana, 1, 1–12. https://doi.org/10.1002/9780470515167.ch14.
Jenkins, C. J. (1983). Resource mobilization thoery and the study of social movements. Annual Review of Sociology, 9, 527–553.
Jones, J. M. (2019). U.S. support for legal marijuana steady in past year. Retrieved January 28, 2020, from https://news.gallup.com/poll/267698/support-legal-marijuana-steady-past-year.aspx.
Klein, K. (2012). Institutional Change in the Face of Resistance: Unthinkable, Identity, and Entrepreneurship. Doctoral dissertation, University of California, Irvine, 2012 (pp. 1–261). Ann Arbor, MI: Proquest.
Kornhauser, W. (1959). The politics of mass society. Free Press.
Lange, M. (2013). Comparative-historical methods. Sage.
Lashley, K., & Pollock, T. (2020). Waiting to inhale: Reducing stigma in the medical cannabis industry. Administrative Science Quarterly, 65(2), 434–482.
Lee, B. H. (2009). The infrastructure of collective action and policy content diffusion in the organic food industry. Academy of Management Journal, 52(6), 1247–1269. https://doi.org/10.5465/amj.2009.47084925.
Lounsbury, M., Ventresca, M., & Hirsch, P. M. (2003). Social movements, field frames and industry emergence: A cultural-political perspective on US recycling. Socio-Economic Review, 1(1), 71–104. https://doi.org/10.1093/soceco/1.1.71.
Marihuana Tax Act. (1937). 238 Public Law § 551; 553 et seq.
Marijuana Opportunity Reinvestment and Expungement Act. (2020). (MORE Act), H.R. 3884, 116 Cong.
Marijuana Policy Project -About us. (n.d.). Retrieved December 22, 2018, from https://www.mpp.org/about/.
McAdam, D., McCarthy, J. D., & Zald, M. N. (1988). Social movements. In N. J. Smelser (Ed.), Handbook of sociology. (pp. 695–737). Sage Publications Inc.
McCarthy, J. D., & Zald, M. N. (1977). Resource mobilization and social movements: A partial theory. American Journal of Sociology, 82(6), 1212–1241.
McMinimy, M. A. (2019). The 2018 Farm Bill (P. L. 115-334): Summary and side-by-side comparison. In: Congressional Research Service. Retrieved on January 5, 2020 from https://crsreports.congress.gov/product/pdf/R/R45525.
McPartland, J. M., Hegman, W., & Long, T. (2019). Cannabis in Asia: Its center of origin and early cultivation, based on a synthesis of subfossil pollen and archaeobotanical studies. Vegetation History and Archaeobotany, 28(6), 691–702.
Mechoulam, R. (2016). Cannabis—the Israeli perspective. Journal of Basic and Clinical Physiology and Pharmacology. https://doi.org/10.1515/jbcpp-2015-0091.
Mechoulam, R., & Hanuš, L. (2000). A historical overview of chemical research on cannabinoids. Chemistry and Physics of Lipids, 108(1–2), 1–13. https://doi.org/10.1016/S0009-3084(00)00184-5.
Medical Cannabis Research Act. (2019). H.R. 601, 116 Cong.
Merz, M., & Riepe, J. (2018). Access to banking and its value in developed countries: Evidence from the U.S. marijuana industry. SSRN Electron Journal. https://doi.org/10.2139/ssrn.2863000.
Mikuriya, T. H. (1969). Marijuana in medicine past present and future. CalifMed, 110, 34–40.
Moore, M. (2018). How the Endocannabinoid System was discovered. Cannabis Sciences Labroots (pp. 1–9). Retrieved on June 15, 2019 from https://www.labroots.com/trending/cannabis-sciences/8456/endocannabinoidsystem-discovered.
Musto, D. F. (1972). The 1937 marijuana tax act. Archives of General Psychiatry, 26, 101–108.
Narcotics Control Act. (1956). Public law 567 § 629–70.
Narcotic Drugs Import and Export Act. (1951). 255 Public Law § 174.
NORML Foundation. (n.d.). Retrieved November 15, 2018, from https://norml.org/about/norml-foundation.
New Frontier Data. (n.d.). Cultivation and retail investments in the legal cannabis industry in the United States from 2015 to 2017 (in million U.S. dollars). In statista—the statistics portal. Retrieved January 12, 2019, from https://www.statista.com/statistics/794938/us-investment-legal-cannabis-industry-cultivation-retail/.
New Frontier Data. (n.d.). Tax revenue from medical and adult use marijuana in the United States in 2017 and 2020 (in billion U.S. dollars). In Statista—the statistics portal. Retrieved January 8, 2019, from https://www.statista.com/statistics/794710/taxable-retail-sales-of-marijuana-us/.
New Frontier Data. (n.d.). Total projected U.S. jobs that could be created as a result of cannabis industry growth by 2020. In Statista—the statistics portal. Retrieved January 12, 2019, from https://www.statista.com/statistics/765749/projected-jobs-created-by-legal-cannabis-industry-in-the-us/.
Open Secrets. (n.d.). Retrieved January 12, 2019, from https://www.opensecrets.org/lobby/lookup.php.
Pertwee, R. G. (2006). Cannabinoid pharmacology: The first 66 years. British Journal of Pharmacology. https://doi.org/10.1038/sj.bjp.0706406.
Pisanti, S., & Bifulco, M. (2017). Modern history of medical cannabis: From widespread use to prohibitionism and back. Trends in Pharmacological Sciences, 38(3), 195–198. https://doi.org/10.1016/j.tips.2016.12.002.
Polletta, F., & Kai Ho, M. (2006). Frames and their consequences. In: The Oxford Handbook of Contextual Political Analysis (vol. 5, pp. 187–209). New York, NY: Oxford University Press.
Pure Food and Drugs Act. (1906). Public law 59th Congress § 3915.
Rabinow, P., & Rose, N. (2006). Biopower today. BioSocieties, 1, 195–217.
Rashidian, N., & Martin, A. (Eds.). (2018). Cannabis goes to Washington. Retrieved January 12, 2019, from https://cannabiswire.com/2018/11/13/cannabis-goes-to-washington.
Renehan, A. (2014). Clearing the haze surrounding state medical marijuana laws : A preemption analysis and porposed solution. Journal of Health Law and Policy, 14, 299–327.
Rose, N., Malley, P., & Valverde, M. (2006). Governmentality. Annual Review of Law and Social Science, 2, 83–104.
Sacco, L. N. (2014). Drug enforcement in the United States: History, policy, and trends *. In Congressional Research Service. Retrieved on 17 Jul, 2019 from https://fas.org/sgp/crs/misc/R43749.pdf.
Sacco, L. N., & Finklea, K. (2014). State Marijuana legalization initiatives: Implications for federal law enforcement. In: Congressional Research Service. Retrieved on 17 July, 2019 from https://fas.org/sgp/crs/misc/R43164.pdf
Schneiberg, M. (2002). Organizational heterogeneity and the production of new forms: Politics, social movements and mutual companies in american fire insurance, 1900–1930, chap. 2. In: M. Lounsbury & M. J. Ventresca (Eds.), Social Structure and Organizations Revisited (Research in the Sociology of Organizations) (Vol. 19, pp. 39–89). Bingley: Emerald Group Publishing Limited. https://doi.org/10.1016/S0733-558X(02)19002-1.
Secure and Fair Enforcement Banking Act (SAFE Act). (2019). H.R. 1595, 116 Cong.
Sen, A., & Avci, O. (2016). Why social movements occur: Theories of social movements. The Journal of Knowledge Economy & Knowledge Management, 11, 125–130.
Smelser, N. J. (1965). Theory of collective behavior. Free Press.
Smith, J. P. (2019). Puff, Puff, Pass: The Effect of Whites’ Racial Prejudice on Support for Marijuana Legalization. Master thesis, Wayne State University, 2019 (pp. 1–45). Ann Arbor, MI: Proquest.
Snow, D. A., Rockford, E. B., Jr., Worden, S. K., & Benford, R. D. (1986). Frame alignment processes, micromobilization, and movement participation. American Sociological Review, 51(4), 464–481.
Snow, D. A., Soule, S. A., & Kriesi, H. (2004). The Blackwell companion to social movements. Blackwell Publishing Ltd.
Soule, S. A. (2012). Social movements and markets, industries, and firms. Organization Studies, 33(12), 1715–1733. https://doi.org/10.1177/0170840612464610.
Soule, S. A., & King, B. G. (2008). Competition and resource partitioning in three social movement industries. American Journal of Sociology, 113(6), 1568–1610. https://doi.org/10.1086/587152.
State Cannabis Commerce Act. (2019). H.R. 3546, 116 Cong.
Stekelenburg, J. V., & Klandermans, B. (2009). Social movement theory: Past, presence & prospects. Movers and shakers social movements in Africa. (Vol. 8, pp. 17–43). Brill Leiden.
Stott, C. G., & Guy, G. W. (2004). Cannabinoids for the pharmaceutical industry. Euphytica, 140(1–2), 83–93. https://doi.org/10.1007/s10681-004-4757-8.
Strengthening the Tenth Amendment Through Entrusting States Act (STATES Act). (2019). H.R. 2093, S.1098 .116 Cong.
Swaminathan, A., & Wade, J. B. (2001). Social movement theory and the evolution of new organizational forms. The Entrepreneurial Dynamic in Industrial Evolution. https://doi.org/10.5465/APBPP.2000.5535153.
Szyliowicz, D., & Madsen, T. L. (2017). Contested environments: Drivers and dynamics in the US Marijuana industry. In D. Siegel (Ed.), The World Scientific Reference on Entrepreneurship, vol. 3. Sustainability, Ethics and Entrepreneurship (pp. 93–130). World Scientific Publishing Co. Pte. Ltd.
Tilly, C. (1978). From mobilization to revolution. Addison-Wesley.
Vasi, I. B. (2009). Social movements and industry development the environmental movement’s impact on the wind energy. Mobilization, 14(3), 315–336. https://doi.org/10.3868/s110-003-014-0039-x.
Verhoeven, J. (1985). Goffman’ s frame analysis and modern micro-sociological paradigms. In H. J. Helle & S. N. Eisenstadt (Eds.), Micro-sociological theory perspectives on sociological theory. (Vol. 2, pp. 71–100). Sage Publication.
Wang, R. (2018). Entry order, geographical repositioning, and performance among recreational marijuana retailers. AOM Conference Paper. https://doi.org/10.5465/AMBPP.2018.233.
Weber, K., Heinze, K. L., & DeSoucey, M. (2008). Forage for thought: Mobilizing codes in the movement for grass-fed meat and dairy products. Administrative Science Quarterly, 53(3), 529–567.
Wong, N., Coraiola, D., Sorensen, A., & Jones, I. (2018). Rhetorical history and the legitimation of new industries. AOM Conference. https://doi.org/10.5465/AMBPP.2018.14867abstract.
Zuardi, A. W. (2006). History of cannabis as a medicine: A review. Revista Brasileira de Psiquiatria, 28(2), 153–157. https://doi.org/10.1590/S1516-44462006000200015.
Funding
No funding was received for this research.
Author information
Authors and Affiliations
Corresponding author
Ethics declarations
Conflict of interest
The authors declare that they have no conflicts of interest.
Research Involving Human and Animal Participants
This article does not contain any studies with human participants or animals performed by any of the authors.
Additional information
Publisher's Note
Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.
Rights and permissions
About this article
Cite this article
Bhawal, S., Salimath, M.S. Antagonism to Protagonism: Tracing the Historical Contours of Legalization in an Emerging Industry. J Bus Ethics 178, 783–801 (2022). https://doi.org/10.1007/s10551-021-04813-4
Received:
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1007/s10551-021-04813-4