It is only by imitating the vices of others that I have earned my misfortunes.
—Donatien Alphonse François, Marquis de Sade
Abstract
This paper addresses the potentially interactive effects of descriptive and injunctive norm perceptions on an unethical workplace behavior: counterproductive work behavior (CWB) perpetration. We draw on the Focus Theory of Normative Conduct and its conceptual distinction between norm types to refine research on this topic. We also test a person-by-environment interaction to determine whether the interactive effects of these norms for CWB are enhanced among employees reporting a stronger need to belong to social groups (NTB). In two studies, predictors were assessed in an initial survey and the dependent variable was assessed weeks later. Individuals employed across a range of industries served as participants. In Study 1, descriptive and injunctive norm perceptions of CWB interacted to predict CWB perpetration. This finding was replicated in Study 2. Additionally, Study 2 demonstrated that the interaction between the two norm types was especially strong among individuals high in NTB. Results suggest that to decrease CWB perpetration, organizations may profitably leverage the persuasive effects of “social norms marketing” to alter employee perceptions of the typicality and level of approval for CWBs. This is the first study to demonstrate that both descriptive and injunctive norm perceptions predict CWB perpetration. The demonstrated three-way interaction between the two norm types and NTB advances existing theory regarding the cognitive and motivational mechanisms underlying normative social influence.
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23 August 2018
The name of the third author was incomplete in the initial online publication. The original article has been corrected.
Notes
Participant gender was not recorded due to a software programming error.
Variance inflation factors (VIFs) were computed for this and all subsequent regression analyses to investigate the possibility of multicollinearity due to high correlations among our predictor variables—especially our norm perceptions variables. The VIF value for the norms predictors was 1.34 for Study 1 and values in Study 2 ranged from 1.47 to 1.49. None of the predictor variables was associated with a VIF of greater than 1.61 in any of the regression analyses for either study. As VIF values of greater than ten (e.g., Neter et al. 1989) are often described as a cutoff for indications of problematic multicollinearity, these results indicate that multicollinearity among predictor variables was not a problem in our studies.
Survey completion time restrictions limited our use of control variables to a subset of the personality variables that have been previously demonstrated to predict CWB. Two personality models that have been used in past CWB research include the Five Factor Model and the Dark Triad. Based on prior meta-analytic evidence that agreeableness, conscientiousness, neuroticism, and Machiavellianism are relatively robust predictors of CWB perpetration (e.g., Berry et al. 2007; O’Boyle et al. 2012), we chose to include these as control variables in our study.
A test that omitted these controls led to an identical statistical conclusion.
A test that omitted these controls led to an identical statistical conclusion.
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We wish to express deep appreciation to the research assistants of UNM's Anderson Behavioral Laboratory for their help with data collection.
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Jacobson, R.P., Marchiondo, L.A., Jacobson, K.J.L. et al. The Synergistic Effect of Descriptive and Injunctive Norm Perceptions on Counterproductive Work Behaviors. J Bus Ethics 162, 191–209 (2020). https://doi.org/10.1007/s10551-018-3968-1
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DOI: https://doi.org/10.1007/s10551-018-3968-1