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Mapping the Relationship Among Political Ideology, CSR Mindset, and CSR Strategy: A Contingency Perspective Applied to Chinese Managers

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Abstract

The literature on antecedents of corporate social responsibility (CSR) strategies of firms has been predominately content driven. Informed by the managerial sense-making process perspective, we develop a contingency theoretical framework explaining how political ideology of managers affects the choice of CSR strategy for their firms through their CSR mindset. We also explain to what extent the outcome of this process is shaped by the firm’s internal institutional arrangements and external factors impacting on the firm. We develop and test several hypotheses using data collected from 129 Chinese managers. The results show that managers with a stronger socialist ideology are likely to develop a mindset favouring CSR, which induces the adoption of a proactive CSR strategy. The CSR mindset mediates the link between socialist ideology and CSR strategy. The strength of the relationship between the CSR mindset and the choice of CSR strategy is moderated by customer response to CSR, industry competition, the role of government, and CSR-related managerial incentives.

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Authors and Affiliations

  1. School of Management, Curtin Business School, Curtin University, Perth, WA, Australia

    Fuming Jiang

  2. Department of Management, School of Business Administration, American University in Dubai, Dubai, United Arab Emirates

    Tatiana Zalan

  3. Department of Management, Monash Business School, Monash University, Caulfield, Australia

    Herman H. M. Tse

  4. Shenzhen International Business School, Shenzhen University, Shenzhen, China

    Jie Shen

Authors
  1. Fuming Jiang
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  2. Tatiana Zalan
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  3. Herman H. M. Tse
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  4. Jie Shen
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Corresponding author

Correspondence to Fuming Jiang.

Appendix: Variable Measurement

Appendix: Variable Measurement

Scale: 10-point Likert scale (‘1’ being strongly disagree, and ‘10’ being strongly agree) (Tables 6, 7, 8, 9, 10, 11).

Table 6 Socialist ideology (α = 0.87)
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Table 7 CSR mindset (α = 0.85)
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Table 8 Customer response to CSR (α = 0.83)
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Table 9 Industry competition (α = 0.94)
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Table 10 Role of government (α = 0.91)
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Table 11 Managerial incentives (α = 0.77)
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Jiang, F., Zalan, T., Tse, H.H.M. et al. Mapping the Relationship Among Political Ideology, CSR Mindset, and CSR Strategy: A Contingency Perspective Applied to Chinese Managers. J Bus Ethics 147, 419–444 (2018). https://doi.org/10.1007/s10551-015-2992-7

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  • DOI: https://doi.org/10.1007/s10551-015-2992-7

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