Abstract
When one addresses boycotts, the efforts of the Montgomery bus boycotts to end segregation likely come to mind. However, the moral merits of a boycott are not always so clearly determined and how a company reacts to a boycott can have long lasting repercussions for its public image. In this article, I will examine a number of boycotts including boycotts by the American Family Association of both Ford and Proctor & Gamble based on their advertising venue choices. In a politically and morally charged atmosphere, it can be difficult for companies to determine where their moral obligations lie while at the same time being mindful of the bottom line. I␣suggest a number of guidelines to aid in corporate moral decision making when faced with a boycott.
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Acknowledgments
I would like to thank the participants of the 13th Annual International Conference Promoting Business Ethics for their valuable insights and commentary on earlier versions of this article.
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Stoll, M.L. Boycott Basics: Moral Guidelines for Corporate Decision Making. J Bus Ethics 84 (Suppl 1), 3–10 (2009). https://doi.org/10.1007/s10551-008-9684-5
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DOI: https://doi.org/10.1007/s10551-008-9684-5