Abstract
Numerous marketing crises have gained media attention in recent years. The author examines the development of the concept of the crisis by political scientists, sociologists, and organizational theorists. Upon this base, a tentative definition for the marketing crisis is developed and a number of implications are drawn. Furthermore, the author suggests some directions for future research into the area of marketing crises.
References
Billings, Robert S., Thomas W. Milburn and Mary Lou Schaalman. 1980 “A Model of Crisis Perception: A Theoretical and Empirical Analysis.”Administrative Science Quarterly 25:300–316.
Brady, L. P. 1974.Threat Decision Time and Awareness: The Impact of Situational Variables on Foreign Policy Behavior. Doctoral Dissertation. Political Science Department, the Ohio State University.
Hermann, Charles F. 1969a. “International Crisis as a Situational Variable.” InInternational Politics and Foreign Policy: A Reader in Research and Theory, Ed. James N. Rosenau. New York, NY: Free Press.
— 1969b.Crises in Foreign Policy. New York, NY: The Bobbs-Merril Company.
Lentner, Howard H. 1972. “The Concept of Crisis as Viewed by United States Department of State.” InInternational Crisis. Ed. Charles F. Hermann. New York, NY: The Free Press.
Lerbinger, Otto. 1986.Managing Corporate Crises. Boston, MA: Barrington Press.
Milburn, Thomas W., Randall S. Schuler and Kenneth H. Watman. 1983a. “Organization Crisis. Part I: Definition and Conceptualization.”Human Relations 36:12 (December): 1141–1160.
—. 1983b. “Organizational Crisis Part II: Strategies and Responses.”Human Relations 36:12 (December):1161–1180.
Myers, Gerald C. and John Holusha. 1986.When it Hits the Fan. Boston, MA: Houghton Mifflin Company.
Smart, Carolyne and Ilan Vertinsky. 1984. “Strategy and the Environment: A Study of Corporate Response to Crises.”Strategic Management Journal 5(3):199–213.
Zeithaml, Carl P. and Valerie A. Zeithaml 1984. “Environmental Management: Revising the Marketing Perspective.”Journal of Marketing 48 (Spring): 46–53.
Author information
Authors and Affiliations
Rights and permissions
About this article
Cite this article
Clark, T. The concept of a marketing crisis. JAMS 16, 43–48 (1988). https://doi.org/10.1007/BF02723315
Issue Date:
DOI: https://doi.org/10.1007/BF02723315