Abstract
While interest in doing business continues to rise steadily, information concerning the evolving social ethics of Chinese managers is sparse. This study reports the findings obtained from intensive interviews with thirty-nine Chinese advertising executives. In general, there appears to be developing a cautious optimism about the role of advertising in the Chinese economy. Findings are compared with earlier studies of American and Hong Kong managers and it is suggested that further research and observation is needed to track the development of business ethics in this largest of the world's developing nations.
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References
Green, S. H., ‘Advertising in Hong Kong: A Study of Businessmen's Practices and Attitudes’, Unpublished Thesis (University of Illinous at Urbana-Champaign, 1976).
Greyer, S. A., ‘BusinessmenRE advertising: “Yes, but...’,Harvard Business Review (May/June, 1962), pp. 21–30.
Ho, Y. N., Y. K. Kwan, and John P. Cragin, ‘Contemporary Advertising Attitudes and Practices Among Executives in the People's Republic of China’,Journal of the Marketing Research Society 25 (1983), 59–71.
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His most important publication is: ‘The Nature of Importance Perceptions: A Test of a Cognitive Model’,Organizational Behavior and Human Performance (April, 1983).
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Cragin, J.P., Kwan, Y.K. & Ho, Y.N. Social ethics and the emergence of advertising in China: Perceptions from within the great wall. J Bus Ethics 3, 91–94 (1984). https://doi.org/10.1007/BF02388808
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DOI: https://doi.org/10.1007/BF02388808