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You can't make steel without having some smoke: A case study in stakeholder analysis

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Abstract

Under the assumption that business ethics can be enhanced by evaluating the affects of decisions on others, this essay demonstrates a case study in stakeholder analysis. While much normative literature has been compiled on the subject of stakeholder management, even more can be learned from the first-hand observation of stakeholder interactions. The purpose of this essay is to present a model of Basic Manufacturing Technologies' stakeholder universe, and illustrate how this manufacturer of steel interacts with its stakeholders. The conclusion which is drawn suggests that these relationships are more complex than BMT's stakeholder philosophy portrays.

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Steven J. Maranville is a management consultant located in Provo, Utah. His areas of expertise are in strategic management and organizational development. Mr. Maranville has received a B.A. and an M.B.A., both from Brigham Young University.

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Maranville, S.J. You can't make steel without having some smoke: A case study in stakeholder analysis. J Bus Ethics 8, 57–63 (1989). https://doi.org/10.1007/BF00382017

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