Data, Expert Knowledge and Decisions

1. Front Matter

   Pages I-VIII

   PDF

2. Introduction

   1. Front Matter

      Pages 1-1

      PDF

   2. Characterization of Research Papers by Data Analysis Techniques

      • W. Gaul, M. Schader

      Pages 3-9

   3. The Interface Among Data Analysis, Marketing, and Representation of Knowledge

      • P. Arabie, J. Daws

      Pages 10-15

3. Decision Support for Marketing Problems

   1. Front Matter

      Pages 17-17

      PDF

   2. PROLOG-Based Decision Support for Data Analysis in Marketing

      • I. Böckenholt, M. Both, W. Gaul

      Pages 19-34

   3. Market-Share Analysis: Communicating Results Through Spreadsheet-Based Simulators

      • L. G. Cooper

      Pages 35-41

   4. A PROLOG-Based PC-Implementation for New Product Introduction

      • W. Gaul, A. Schaer

      Pages 42-53

   5. Exploring the Possibilities of an Improvement of Stochastic Market Models by Rule-Based Systems

      • A. Geyer-Schulz, A. Taudes, U. Wagner

      Pages 54-66

   6. The Development of a Knowledge Based Media Planning System

      • A. A. Mitchell

      Pages 67-79

4. Decision Support Systems, Knowledge Representation, Applications other than Marketing

   1. Front Matter

      Pages 81-81

      PDF

   2. KREDIT: KEE-Based Support for Credit Decisions in a Mail-Order Firm

      • O. Büring, M. Schader

      Pages 83-92

   3. A Decision Support System for Vehicle Scheduling in Public Transport

      • J. R. Daduna

      Pages 93-102

   4. Developing a Decision Support System for Personnel Disposition in a Garage—Experiences Using the KEE Shell

      • M. Demann, M. Schader, U. Tüshaus

      Pages 103-115

   5. MIDAS: An Expert Debt Management Advisory System

      • M. A. H. Dempster, A. M. Ireland

      Pages 116-127

   6. Incorporating Knowledge in Decision Support Systems

      • F. Esposito

      Pages 128-144

   7. Statistical Structures for Analyzing Time-Dependent Observations

      • K. A. Froeschl, W. Grossmann

      Pages 145-160

   8. Data Analysis and Expert Systems: Generating Rules from Data

      • M. Gettler-Summa, H. Ralambondrainy, E. Diday

      Pages 161-173

   9. Fuzzy Reasoning for Classification: An Expert System Approach

      • C. Granger

      Pages 174-184

   10. OPTRAD: A Decision Support System for Portfolio Management in Stock and Options Markets

       • S. Trautmann

       Pages 185-203

Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations.

• IT Management
• Mapping
• Market segmentation
• Planning
• communication
• data analysis
• decision making
• decision support system
• expert system
• knowledge-based systems
• marketing
• modeling
• pricing
• regression

• Institut für Entscheidungstheorie und Unternehmensforschung, Universität Karlsruhe (TH), Karlsruhe 1, Germany

  Wolfgang Gaul

• Institut für Informatik, Universität der Bundeswehr, Hamburg 70, Germany

  Martin Schader

Policies and ethics