Abstract
Academic attempts to understand the impact of DVD on film texts and markets have been primarily focused on ‘Hollywood’ filmmaking. This chapter offers an attempt to combine an analysis of film texts with a consideration of how cultural, generic and industrial production beyond Hollywood can impact on how DVD technologies are used. I trace a particular historical period of transnational DVD production emanating from popular Hindi-language cinema in order to chart how and where the distinctive traces of filmgoing and filmmaking practices from within that industry have impacted on its transnational dissemination. In doing so, I challenge the conceptualisations of genre and national cinema that have shaped the debates about DVD’s significance to the global film economy.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Bibliography
‘About Us’, Yash Raj Films, http://www.yashrajfilms.com/AboutUs/BuisnessActivities.aspx?SectionCode=PRO002 (last accessed 12.10.2009).
‘Eros International Plc.: Annual Report and Accounts 2009’ Eros International, http://erosplc.com/reports/Annual_report_and_Accounts_2009.pdf (last accessed 14.10.2009).
‘Overseas Earnings’, Box Office India.com, http://www.boxofficeindia.com/cpages.php?pageName=overseas_earners (last accessed 13.10.2009).
Athique, Adrian. (2008) ‘The Global Dynamics of Indian Media Piracy: Export Markets, Playback Media and the Informal Economy.’ Media Culture and Society 30.5: 699–717.
Brookey, Robert Alan and Robert Westerfelhaus (2002) ‘Hiding Homoeroticism in Plain View: The Fight Club DVD as Digital Closet’, Critical Studies Media Communication 19.1: 21–43.
Denison, Rayna (2010) ‘Bollywood Blends: Genre and Performance in Shahrukh Khan’s Post-Millenial Films’. Genre and Performance: Film and Television. Manchester University Press, pp. 184–204.
Evans, Chria (2007) ‘Marketing—Bollywood Spreads the Net’. Screen.daily.com. http://www.screendaily.com/marketing-bollywood-spreads-the-net/4034407.article (last accessed 08/10/2009).
Frater, Patrick (2007) ‘Eros becomes Top Player’, Variety.com May 20 http://www.variety.com/index.asp?layout=print_story&articleid=VR1117965330&categoryid=19 (last accessed 10.10.2009).
Gillespie, Marie (1989) ‘Technology and Tradition: Audio-Visual Culture among South Asian Families in West London.’ Cultural Studies 3.2: 226–239.
Golkulsing, K. Moti, and Wimal Dissanyake (2003) Indian Popular Cinema: A Narrative of Cultural Change. New and Rev. Ed. Stoke on Trent: Trentham Books.
Gopalan, Lalitha. Cinema of Interruptions: Action Genres in Contemporary Indian Cinema. London: BFI Publishing. 2002.
Gopal, Sangita and Sujata Moorti, eds. (2008) Global Bollywood: Travel of Hindi Songs and Dance, Minneapolis: University of Minnesota Press.
Hight, Craig (2005) ‘Making-of Documentaries on DVD: The Lord of the Rings Trilogy and Special Editions,’ Velvet Light Trap 56 (Fall): 4–17.
Iordanova, Dina, with contributions from Juan Goytisolo, Ambassador K. Gàjendra Singh, Rada Šešić, Asuman Suner, Viola Shafik and P.A. Skantze (2006) ‘Indian Cinema’s Global Reach: Historiography through Testimonies’. South Asian Popular Culture 4.2 (October): 113–140.
Jhunjhunwala, Udita (2007) ‘Eros Signs String of New Media Deals in SE-Asia’. Screendaily.com. http://www.screendaily.com/eros-signs-string-of-new-media-deals-in-se-asia/4035085.article. (last accessed 08/10/2009).
Jhunjhunwala, Udita (2008) ‘Eros Stikes DVD Deal with Wal-Mart for Canada Stores’. Screendaily.com. http://www.screendaily.com/eros-strikes-dvd-deal-with-wal-mart-for-canada-stores/4037707.article. (last accessed 08/10/2009).
Kaur, Raminder and Ajay J. Sinha, eds (2005) Bollyworld: Popular Indian Cinema through a Transnational Lens, New Dehli: Sage.
Klinger, Barbara (1994) Melodrama and Meaning: History, Culture and the Films of Douglas Sirk. Bloomington: Indiana University Press.
Klinger, Barbara (2006) Beyond the Multiplex: Cinema, New Technologies, and the Home. Berkeley: University of California Press.
Kumar Durdah, Rajinder (2006) Bollywood: Sociology goes to the Movies. New Delhi, Sage.
Lobato, Ramon (2012) Shadow Economies of Cinema: Mapping Informal Film Distribution. London: BFI Palgrave.
McDonald, Paul (2007) Video and DVD Industries. London: BFI Publishing.
Majumdar, Neepa (2001) ‘The Embodied Voice: Song Sequences and Stardom in Popular Hindi Cinema’. Soundtrack Available: Essays on Film and Popular Music. Robertson Wojcik and Arthur Knight, eds. Duke University Press, pp. 161–181.
Mittell, Jason (2004) Genre and Television: From Cop Shows to Cartoons in American Culture. New York: Routledge.
Morcom, Anna (2008) ‘Tapping the Mass Market: The Commercial Life of Hindi Film Songs’. Travels of Hindi Song and Dance. Sangita Gopal and Sujata Moorti, eds. Minneapolis: University of Minnesota Press, pp. 63–84.
Pendakur, Manjunath (2003) Indian Popular Cinema: Industry, Ideology and Consciousness. Cresskill, NJ: Hampton Press, Inc.
Rajadhyaksha, Ashish. (2003) ‘The “Bollywoodization of the Indian Cinema: Cultural Nationalism in a Global Arena.’ Inter-Asian Cultural Studies 4.1: 25–39
Shackleton, Liz (2008) ‘Disney Takes Majority Stake in India’s UTV’. Screendaily.com Dec 8, http://www.screendaily.com/disney-takes-majority-stake-in-indias-utv/4042286.article. (last accessed 10.10.2009).
Tasker, Yvonne, ed. (2004) The Action and Adventure Cinema, London: Routledge.
Thomas, Rosie (1985) ‘Indian Cinema: Pleasures and Popularity.’ Screen, 26. 3–4: 116–131.
Walters, James (2005) ‘“Some people are disappointed to only get the film ….” What is a DVD?’ Screen, 46.4 (Winter): 503–507.
Variety Staff (2006) ‘Who’s Really Who in Cannes?’ Variety.com May 14, http://www.variety.com/article/VR1117943127.html?categoryid=1019&cs=1&query=international+dvd+producers. (last accessed 10.10.2009).
Willis, Andrew (2003) ‘Locating Bollywood: Notes on the Hindi Blockbuster, 1975 to the Present’, in Julian Stringer (ed.), Movie Blockbusters, London: Routledge, pp. 255–268.
Yau, Esther C.M., ed. (2001) At Full Speed: Hong Kong in a Borderless World, Minneapolis, MN: University of Minnesota Press.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2017 The Author(s)
About this chapter
Cite this chapter
Denison, R. (2017). Bollywood DVD: The Relationship Between Distributive Technology and Content in Transnational Cinema. In: Wroot, J., Willis, A. (eds) Cult Media. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-63679-5_11
Download citation
DOI: https://doi.org/10.1007/978-3-319-63679-5_11
Published:
Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-319-63678-8
Online ISBN: 978-3-319-63679-5
eBook Packages: Literature, Cultural and Media StudiesLiterature, Cultural and Media Studies (R0)