Evolution of Destination Planning and Strategy

1. Front Matter

   Pages i-xvi

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2. Introduction

   • Larry Dwyer, Sanda Čorak, Renata Tomljenović

   Pages 1-14

3. Crafting a National Value-Driven Tourism Vision

   • Renata Tomljenović, Irena Ateljević

   Pages 15-36

4. Managing Tourism Development Process in Croatia: Can European Union Accession Help?

   • Ivo Kunst

   Pages 37-66

5. Shaping Destination Identity: Challenges of Branding Croatia

   • Neda Telišman-Košuta

   Pages 67-77

6. The Influence of Political Factors in Fashioning Destination Image

   • Božo Skoko, Katarina Miličević, Damir Krešić

   Pages 79-97

7. Tourism Destination and DMO Transformation

   • Sanda Čorak, Snježana Boranić Živoder

   Pages 99-118

8. Tourism Attraction System

   • Eduard Kušen

   Pages 119-148

9. Implementation of Tourism Satellite Account: Assessing the Contribution of Tourism to the Croatian Economy

   • Neven Ivandić, Zrinka Marušicś

   Pages 149-171

10. Abandoned Tourism Resorts in Croatia: The Consequences of Discordant Spatial Planning and Tourism Development Policies

    • Jasenka Kranjčević

    Pages 173-200

11. Sustainability Issues in Management of Tourism in Protected Areas: Case Study of Plitvice Lakes National Park

    • Izidora Marković Vukadin

    Pages 201-219

12. Identifying Trends in Tourism Demand Using Longitudinal Survey

    • Zrinka Marušić, Ivan Sever, Sanda Čorak

    Pages 221-243

13. Longitudinal Assessment of the Carrying Capacity of a Typical Tourist Island: Twenty Years On

    • Jakša Kivela, Zoran Klarić

    Pages 245-263

14. Gastronomy Tourism: Croatia, a Land of Wine and Plenty, or Beyond Pizza and Grill!

    • Jakša Kivela

    Pages 265-278

15. Tourism Future: Towards Transformational Tourism

    • Larry Dwyer, Irena Ateljević, Renata Tomljenović

    Pages 279-294

16. Back Matter

    Pages 295-302

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This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country’s primary, secondary, and tertiary industries. This book examines the country’s long history and thriving success in the tourism industry through issues of destination image and identity, management challenges, economic impact, and how to attract tourists in the midst of extreme political changes.


The book explores the implications of policy decisions on product development and takes a theoretically sound approach to destination planning and problem-solving in Croatia. Its timely view of Croatian national tourism policy and the broader Adriatic/Mediterranean region makes this book of interest to all scholars, students, and practitioners engaged in various aspects of destination development planning and management.

• tourism planning
• Tourism vision
• destination management
• tourism policy
• Destination image
• Tourism attractions
• Croatia
• Adriatic
• Mediterranean
• destination identity
• Tourism satellite account
• Sustainability
• National parks
• Nature protected area
• Island tourism
• Longitudinal research
• Carrying capacity
• Gastronomy tourism
• Destination Competitiveness

• University of Ljubljana, Woolloomooloo, Australia

  Larry Dwyer

• Institute for Tourism, Zagreb, Croatia

  Renata Tomljenović, Sanda Čorak

Larry Dwyer is Professor of Economics at the University of Ljubljana, Slovenia, Adjunct Professor in the Griffith Institute for Tourism at Griffith University, Australia, and Honorary Professor of Travel and Tourism Economics at the University of New South Wales, Australia. He publishes widely in the areas of tourism economics, management, policy and planning, with over 200 publications in international journals, books, book chapters, government reports, and monographs.


Renata Tomljenović is a Senior Research Fellow at the Institute for Tourism, Croatia. Her research interests include tourism’s role in fostering social transformation, socio-cultural impacts of tourism, and tourism planning. She is the Managing Editor of TOURISM: An International Interdisciplinary Journal.


Sanda Čorak is Scientific Advisor and Managing Director of the Institute for Tourism, Zagreb and Senior Lecturer at the University of Applied Sciences-Vern, Croatia. Her research interests include tourism market research and segmentation, destination marketing, governance, and sport tourism. She is the Editor-in-Chief of TOURISM: An International Interdisciplinary Journal.

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